Marketing Director of Fashion and Hair Accessory

Marketing Director will be responsible for the brand’s strategy, marketing, and retail partnership; and is expected to play a key role in defining the brand strategy and manage overall marketing and shopper marketing initiatives.

• Lead marketing strategy across all consumer touchpoints to grow brand awareness and relevancy, as well as customer acquisition and retention.
• Develop annual Marketing business plans and oversees budget and program management of all projects to ensure alignment, accuracy, and executional excellence.
• Develop and implement 360° brand building strategies to drive each brand’s awareness, trial, and loyalty to deliver market share growth.
• Provide category and brand recommendations for promotional planning, and marketing support activities for both retail channels and e-commerce sites.
• Collaborate & interact regularly with internal partners for brand integration and execution of all programs
• Partner with Sales, Product Development and Creative teams for every applicable project
• Develop short and long-term strategic roadmaps for the brand, including creation and implementation of brand experiences in digital and direct channels that engage and excite customers.
• Manage external agencies who function as strategic partners (i.e., PR and social media).
• Oversee influencer marketing strategy for US; approves briefs and contracts and provide strategic guidance and leadership to social media teams, ensuring the creation and execution of high-quality, engaging content across all platforms.
• Deliver innovative ideas, inspirations, and approaches to help foster conversation and evolution of the brands, including product development recommendations.

• Initiate, develop, lead, and implement a go-to-market strategy to deliver brand share growth, and long-term objectives.
• Develop and maintain strong relationships with retail partners via line review presentations including traveling to retail HQ and key retailer events when needed.
• Partner with sales to drive strong collaborative relationships and joint business plans with retail partners at a national level to drive sustained business growth.
• Collaborate with sales team to ensure process in place for executional excellence for new item launches and to create long-range retail sales strategies by channel.
• Identify growth opportunities in new channels and markets.

• Collaborate with team to develop impactful best in class omni-shopper marketing campaigns strategies for all key accounts, following through to execution. End-to-end campaign management and post-launch evaluation of activities.
• Partner with sales to create customer-centric strategies across all channels and retailers including consumer incentives, promotions, in-store events, and sampling programs to positively impact shopper purchase intent and drive sales.

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Bachelor of Science (B.S) (Required) Experience Range V: +13 years of relevant experience or industry exposure in a related field Marketing English Not Applicable 123,000.00 - 226,000.00 USD Annual