Marketing Executive

Marketing Executive

Huan Qiao Event management LLC

Job type: Full time

Key Responsibilities:

• Email Marketing - Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).

• Build and manage automated workflows for registrations, reminders, and re-engagement.

• A/B test email content, subject lines, and CTAs to optimize open and conversion rates.

• Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.

• Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.

• Coordinate data sync between CRM, registration platforms, and lead capture systems.

• Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.

• Support sales and operations teams with tailored CRM campaigns and lead tracking.

• WhatsApp Campaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.

• Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.

• Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.

• Track delivery and response rates to improve campaign timing and content.

• Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.

• Work with designers and content writers to develop creative assets for campaigns.

• Collaborate with sales on exhibitor/sponsor communication and database outreach.

• Assist with post-show nurturing campaigns and feedback collection.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.

• 1+ years of experience with email marketing and CRM management.

• Hands-on experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.

• Familiarity with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong advantage.

• Good understanding of email and messaging KPIs and how to improve them.

• Knowledge of GDPR and other data privacy regulations.

• Excellent written English and strong attention to detail.

Job Type: Full-time

Experience:

• Marketing: 1 year (Preferred)