Marketing Executive

Betterhomes is seeking a dynamic and creative Marketing Executive to join our growing team in Abu Dhabi. This is an exciting opportunity for a driven individual who is passionate about branding, content creation, and digital engagement within the real estate industry.

As a Marketing Executive, you will be responsible for planning and executing marketing campaigns that drive lead generation and elevate brand awareness.

Key Responsibilities:

• Develop and implement monthly marketing plans and contribute to quarterly marketing strategies.
• Coordinate with internal teams (sales, creative, digital) and external partners to ensure timely campaign execution.
• Manage the marketing activity calendar and track the progress of all marketing initiatives.
• Create and brief engaging social media and digital content in collaboration with videographers and designers.
• Produce high-quality visual and written content to promote company culture, property listings, and key campaigns.
• Write copy for blog posts, property descriptions, email campaigns, and social media.
• Plan content calendars in alignment with strategic marketing goals.
• Support public relations efforts by developing internal and external communications in collaboration with the PR team.
• Stay current on industry trends and competitor activity to inform content strategy.
• Ensure all content is optimized for SEO and follows brand voice and style guidelines.
• Conduct competitive analysis and suggest new platforms and strategies for brand growth.
• Provide regular updates to the Marketing Manager and team on project status and performance.

Key Performance Indicators:

• Successful execution and timely delivery of marketing campaigns
• Ability to manage multiple projects while maintaining quality and accuracy
• Contribution to strategy building and idea generation
• Strong collaboration and communication with stakeholders
• Presentation and reporting of marketing outcomes and campaign effectiveness

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Proven experience creating content across platforms like Instagram, TikTok, YouTube, Twitter, and Facebook
• Strong writing, editing, and proofreading skills with attention to detail
• Familiarity with design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Up-to-date knowledge of social media trends and engagement strategies
• SEO and content marketing experience preferred
• Excellent organizational skills and the ability to manage multiple deadlines
• Creativity, strategic thinking, and a proactive mindset
• Experience in the real estate sector is a plus

Why Join Us?

At Betterhomes, you’ll be part of a collaborative and fast-paced team, where innovation and creativity are encouraged. This is your chance to grow your career with one of the region's most trusted and recognized real estate brands.

Apply Now and help us shape the future of real estate marketing in Abu Dhabi!