Marketing Executive

Key responsibilities-

• Strategy and planning:

Develop and execute comprehensive marketing plans & campaigns.

• Campaign management:

Oversee the entire lifecycle of offline campaigns, from initial concept to execution.

• Vendor and agency coordination:

Build a network of local vendors and manage relationships with creative agencies to ensure campaigns align with brand objectives and budgets.

• Collateral and material production:

Manage the design, development, and distribution of marketing materials like brochures, flyers, and other collaterals.

• On-ground execution:

Coordinate and manage on-ground activities, events, and promotions to ensure successful implementation.

• Performance monitoring:

Track campaign performance using clear metrics, analyze results, and provide reports to optimize future strategies and demonstrate ROI.

• Budget management:

Manage the offline marketing budget, including tracking expenses, processing purchase orders, and ensuring cost-effectiveness.

• Market analysis:

Conduct market research to identify trends, customer needs, and competitor activities to inform strategy.

• Collaboration:

Work with internal teams, such as sales and creative, as well as external agencies to ensure brand consistency and campaign success.

Required skills and qualifications-

• Strong communication, interpersonal, and presentation skills.
• Experience in offline marketing.
• Ability to manage projects and budgets effectively.
• Creative and analytical thinking to contribute ideas and analyze data.
• Proficiency in market research and data analysis.
• Familiarity with digital marketing is often beneficial, as many roles combine online and offline efforts.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund