Marketing Executive

An automobile marketing job involves developing and implementing strategies to promote vehicles, services, and brand awareness through a mix of digital and traditional channels. Key responsibilities include market research, analyzing trends, creating campaigns, managing digital efforts like social media and SEO, collaborating with sales teams, and measuring results to meet sales and brand goals. Key responsibilities

• Strategic development: Create and implement comprehensive marketing strategies for vehicles and services to enhance brand awareness and drive sales.
• Market analysis: Research and analyze market trends, demographics, and competitor activities to identify opportunities and adjust strategies accordingly.
• Campaign execution: Oversee the creation and execution of marketing campaigns across various channels, including digital (social media, PPC, email) and traditional (print, events).
• Digital marketing: Manage all aspects of online marketing, including SEO, social media, email marketing, and pay-per-click campaigns to generate leads and engage customers.
• Content creation: Develop and manage marketing materials, ensuring brand consistency across all platforms and materials.
• Collaboration: Work closely with sales, product development, and public relations teams to ensure marketing efforts are aligned with company objectives and support sales goals.
• Performance tracking: Monitor and analyze marketing campaign performance, track KPIs, and adjust strategies to improve results and ROI.
• Budget management: Track and manage marketing budgets to ensure objectives are achieved within financial constraints.
• Customer and media relations: Act as a liaison with media and communicate with customers to understand their needs and gauge market reactions.

Required skills and qualifications

• Excellent communication and coordination skills.
• Strong analytical and data-driven approach.
• Knowledge of market research and analytics tools.
• Proficiency in both digital and traditional marketing techniques.
• Understanding of the automotive industry, including product development and sales cycles.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Experience in developing and executing marketing plans.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹16,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person