Marketing Executive

Role Overview

We are seeking a skilled and creative Marketing Executive to join our team on a year-long contractual basis for the Jio Hotstar project. The ideal candidate will bring experience in digital/content marketing and a strong understanding of the streaming and entertainment landscape. You will be responsible for executing strategic content marketing campaigns to enhance content visibility and user engagement on the Hotstar platform.

• 1-3 years of experience in content marketing, digital marketing, or a similar role
• Preferred Qualification: Bachelor’s degree in marketing, Communications, Business, or a related field.
• Proven work experience in content marketing, digital marketing, or a similar role.
• Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
• Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Familiarity with social media platforms and emerging trends in digital marketing is a plus.

• Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
• Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
• Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
• Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning.
• Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
• Stay up to date with industry trends and best practices in on-platform content marketing.
• Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

Job Type: Contractual / Temporary
Contract length: 6 months

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person