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Marketing Executive – Giunti Psychometrics Turkiye
Location: Istanbul, Turkiye
Department: Marketing
Reports to: Marketing Director
Employment Type: Full-time
About Giunti Psychometrics
Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
Giunti Psychometrics is Pearson Assessments’ trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments — including WISC-IV and MMPI-2 — and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
About the Role
We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti’s assessments and training programs in Turkiye.
The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti’s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
Key Responsibilities
• Assist in the planning and execution of marketing campaigns to promote Giunti’s tests and training programs in the clinical, educational, and organizational sectors.
• Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
• Support the management of Google Ads, social media ads, and email marketing campaigns — monitoring performance and optimizing results.
• Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
• Manage and segment contact databases and email lists using CRM tools (such as Brevo).
• Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
• Support the organization of events, webinars, and product launches.
• Track and report on marketing KPIs, campaign performance, and website analytics.
• Conduct market and competitor research to identify trends and new opportunities.
• Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
Qualifications
• Bachelor’s degree in Marketing, Communication, Psychology, or Business Administration.
• Minimum 2–4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
• Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
• Strong communication and writing skills in Turkish and English.
• Excellent organizational skills and attention to detail.
• Creative mindset with analytical thinking — able to interpret data and translate it into actionable insights.
• Team player who can coordinate effectively between internal and global teams.
Technical Skills
• Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
• Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
• Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Basic knowledge of Google Analytics (GA4) and website performance tracking.
• Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
• Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
What We Offer
• Opportunity to be part of a global leader in psychological assessment and human development.
• A creative, collaborative, and international work environment.
• Professional development and learning opportunities within a growing organization.
• Competitive salary and performance-based incentives.
How to Apply
If you are passionate about marketing, psychology, and innovation — and want to contribute to a mission-driven organization — we’d love to hear from you.
Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line “Marketing Executive Application – Giunti Psychometrics Turkiye .”
Location: Istanbul, Turkiye
Department: Marketing
Reports to: Marketing Director
Employment Type: Full-time
About Giunti Psychometrics
Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
Giunti Psychometrics is Pearson Assessments’ trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments — including WISC-IV and MMPI-2 — and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
About the Role
We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti’s assessments and training programs in Turkiye.
The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti’s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
Key Responsibilities
• Assist in the planning and execution of marketing campaigns to promote Giunti’s tests and training programs in the clinical, educational, and organizational sectors.
• Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
• Support the management of Google Ads, social media ads, and email marketing campaigns — monitoring performance and optimizing results.
• Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
• Manage and segment contact databases and email lists using CRM tools (such as Brevo).
• Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
• Support the organization of events, webinars, and product launches.
• Track and report on marketing KPIs, campaign performance, and website analytics.
• Conduct market and competitor research to identify trends and new opportunities.
• Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
Qualifications
• Bachelor’s degree in Marketing, Communication, Psychology, or Business Administration.
• Minimum 2–4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
• Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
• Strong communication and writing skills in Turkish and English.
• Excellent organizational skills and attention to detail.
• Creative mindset with analytical thinking — able to interpret data and translate it into actionable insights.
• Team player who can coordinate effectively between internal and global teams.
Technical Skills
• Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
• Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
• Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Basic knowledge of Google Analytics (GA4) and website performance tracking.
• Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
• Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
What We Offer
• Opportunity to be part of a global leader in psychological assessment and human development.
• A creative, collaborative, and international work environment.
• Professional development and learning opportunities within a growing organization.
• Competitive salary and performance-based incentives.
How to Apply
If you are passionate about marketing, psychology, and innovation — and want to contribute to a mission-driven organization — we’d love to hear from you.
Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line “Marketing Executive Application – Giunti Psychometrics Turkiye .”
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