Marketing Executive

Job Description:

We are looking for a proactive and creative Marketing Executive to support and execute the company s marketing strategy across digital and offline channels. The ideal candidate will play a key role in campaign execution, content creation, lead generation, and brand awareness initiatives. You will collaborate with cross-functional teams to ensure cohesive messaging and measurable results across all platforms.

Key Responsibilities:

• Assist in the development and implementation of marketing campaigns across digital, social, print, and event channels.
• Create, schedule, and manage content for social media, websites, and email newsletters.
• Support SEO, PPC, and other digital marketing initiatives in collaboration with internal teams or agencies.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Help plan and coordinate promotional events, webinars, and product launches.
• Monitor and analyze campaign performance using analytics tools and prepare performance reports.
• Maintain and update the company website and ensure brand consistency across all channels.
• Collaborate with the design team to create marketing materials (brochures, banners, ads, etc.).

Reporting and administration:

• Prepare weekly and monthly marketing activity and performance reports.
• Track campaign metrics such as engagement, leads, and conversions using tools like Google Analytics, Meta Insights, and HubSpot.
• Maintain organized records of campaign assets, creative files, and marketing calendars.
• Coordinate with vendors, agencies, and partners as needed for campaign execution.
• Assist with budgeting and invoice tracking for marketing expenses.

Qualifications:

• Bachelor s degree in Marketing, Business, Communications, or a related field.
• 1 3 years of experience in a marketing role, preferably in a B2B or B2C environment.
• Strong understanding of digital marketing concepts including SEO, email marketing, and social media.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools and platforms such as Google Analytics, Mailchimp, Canva, Meta Business Suite, and HubSpot (or similar).
• Creative thinker with strong organizational and multitasking skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of design tools (Adobe Suite, Canva, etc.) is a plus.