Marketing Executive

Location: Karachi, Islamabad, Lahore

Experience Required

• At least 2-3 years of relevant work
• Data analysis and interpretation
• Able to bring both an analytical attitude and a creative problem-solving approach
• Previous experience in marketing
• Knowledge of data sources
• Proficiency in speaking English

Education / Qualifications / Certifications Required

• Degree preferably in Statistics, Business analytics or Marketing

Job Description:

• Analyze the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts within the industry.
• Support forecast changes by evaluating the local economic environment and its impact on the company’s and competitors’ key business KPIs.
• Understand the factors that drive business performance and incorporate these insights into short-term sales and demand planning.
• Assess the impacts of internal and external factors to develop a long-term forecast that supports pricing decisions and strategic business recommendations.
• Conduct deep-dive analyses to evaluate market performance and trends, producing actionable insights and recommendations for business improvement.
• Proactively leverage all available information sources and analytical tools to deliver useful insights addressing key business questions.
• Interpret and evaluate company performance in the context of competitor activities to support strategic and tactical decision-making.
• Drive industry analysis and trend assessments, including share and volume projections, and develop scenarios to support integrated business planning cycles.
• Ensure alignment of marketing deployment and activation activities with overall commercial objectives.
• Prepare materials and insights to support the integrated business planning process.