Marketing Executive

Customer Engagement:

Position Overview:

The Sales and Marketing Executive is responsible for driving the growth of the organization through effective sales strategies and marketing initiatives. This role requires a combination of excellent communication skills, technical knowledge, and the ability to understand and meet customer needs in a competitive landscape. The incumbent will engage with clients, promote products, and contribute to the overall success of the sales and marketing teams.

Key Responsibilities:

• Conduct face-to-face and telephonic interactions with customers to build rapport and understand their specific business requirements.
• Provide tailored solutions by applying in-depth product knowledge to address customer needs effectively.

Service Quality Assurance:

• Develop a comprehensive understanding of the technical specifications and features of the organization’s products and services, ensuring quality of service through meticulous documentation.

Lead Generation:

• Execute cold-calling initiatives to generate interest in products and services, ultimately arranging meetings to discuss potential business opportunities.
• Identify and cultivate new business prospects through networking and follow-up courtesy calls.

Presentations and Demonstrations:

• Prepare and deliver compelling presentations and product demonstrations to potential customers, showcasing the benefits and functionalities of software solutions.

Marketing and Promotion:

• Create and design sales literature to effectively market and promote a portfolio of products.
• Participate in industry events to enhance brand visibility and engage with potential clients.

Technical Advisory:

• Provide technical support and advice to customers regarding the installation and utilization of computer systems and networks, both pre- and post-sale.

Sales Strategy Development:

• Formulate and implement effective sales plans utilizing established sales methodologies to meet and exceed sales targets set by management.

Customer Relationship Management:

• Maintain and strengthen relationships with existing customers, promoting additional products and upgrades to ensure continued engagement.

Issue Resolution:

• Address hardware and software-related issues, collaborating with specialized technical colleagues when necessary to resolve complex problems.

Market Research:

• Conduct comprehensive market research to enhance interdepartmental knowledge regarding demographics, competitive landscapes, and emerging trends.
• Collect quantitative and qualitative data from marketing campaigns to inform strategic decisions.

Digital Marketing Engagement:

• Demonstrate a willingness to learn and engage in digital marketing initiatives, contributing to the execution of campaigns across various platforms.
• Assist management in preparing reports and analytics related to marketing efforts and campaign performance metrics.
• Competitive Analysis:
• Perform competitive market analysis to identify new opportunities for growth and advancement.
• Team Collaboration:
• Actively participate in team meetings to provide updates and share insights, fostering a collaborative environment to achieve collective goals.

Qualifications:

• Proven experience in sales and marketing, preferably in a technology-focused environment.
• Strong understanding of digital marketing principles is advantageous.
• Exceptional communication and presentation skills.
• Ability to manage multiple priorities and meet deadlines in a dynamic setting.

This role demands a proactive and results-oriented individual who is committed to continuous learning and professional development within the fields of sales and marketing.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Work from home

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: Remote