Marketing Executive

JOB DESCRIPTION

Job Title: Marketing Executive (Direct Marketing & Business Development)

Department: Marketing & Business Development

Employment Type: Full-time

Experience Required: Minimum 2 years in UAE healthcare/medical sector

POSITION OVERVIEW:

Elite Style Polyclinic is seeking a dynamic and proactive Marketing Executive specializing in direct marketing, business development, and strategic collaborations. The ideal candidate will be responsible for building partnerships with corporates, insurance companies, hotels, residential communities, and other organizations to drive patient acquisition and revenue growth through face-to-face marketing and relationship building.

KEY RESPONSIBILITIES:Direct Marketing & Lead Generation:

• Conduct face-to-face marketing visits to corporate offices, companies, and businesses in Dubai
• Present clinic services and packages to HR managers, office administrators, and decision-makers
• Distribute marketing materials (brochures, business cards, promotional offers) to targeted locations
• Generate quality leads through direct interaction and networking
• Visit residential communities, hotels, gyms, spas, and beauty salons for collaboration opportunities
• Attend networking events, exhibitions, and healthcare fairs to promote clinic services
• Conduct on-site health screening camps and awareness sessions at corporate locations
• Follow up with leads and convert them into active patients
• Maintain daily visit reports and lead tracking records
• Target: Generate minimum 50-100 qualified leads per month

Corporate Partnerships & Collaborations:

• Identify and approach corporate clients for employee wellness programs
• Negotiate and secure corporate tie-ups for group health packages
• Create customized healthcare packages for corporate employees
• Establish partnerships with multinational companies, SMEs, and startups in Dubai
• Organize health camps and wellness sessions at corporate offices
• Manage corporate account relationships and ensure client satisfaction
• Coordinate with HR departments for employee health benefits programs
• Develop annual maintenance contracts (AMCs) with corporate clients

Insurance Company Liaison:

• Build and maintain relationships with insurance providers (Daman, Nextcare, MetLife, AXA, etc.)
• Ensure clinic is empaneled with major insurance networks
• Coordinate with insurance representatives for patient approvals and claims
• Attend insurance company meetings and networking events
• Update insurance company representatives about new services and specialties
• Resolve insurance-related issues for smooth patient experience

Hotel & Hospitality Partnerships:

• Establish collaborations with hotels in Dubai for guest wellness services
• Offer exclusive packages for hotel guests and residents
• Coordinate with hotel concierge services for patient referrals
• Create VIP healthcare packages for luxury hotel partnerships
• Attend hotel industry networking events

Strategic Collaborations:

• Partner with beauty salons, spas, and wellness centers for cross-referrals
• Collaborate with gyms and fitness centers for sports medicine and physiotherapy services
• Build relationships with aesthetic clinics for complementary service referrals
• Establish partnerships with medical tourism agencies
• Create alliances with real estate developers for resident healthcare programs
• Partner with schools and nurseries for pediatric health camps
• Collaborate with event management companies for health booth sponsorships

Community Outreach:

• Organize free health screening camps in residential communities
• Conduct health awareness sessions at community centers
• Distribute promotional materials in high-traffic areas (malls, community centers, events)
• Participate in community events and exhibitions
• Build relationships with community leaders and influencers

Relationship Management:

• Maintain strong relationships with existing partners and collaborators
• Regular follow-ups with corporate clients to ensure satisfaction
• Schedule periodic meetings with key accounts
• Handle partner queries and resolve issues promptly
• Send seasonal greetings and promotional updates to partners
• Organize client appreciation events

Marketing Campaigns & Promotions:

• Plan and execute seasonal promotional campaigns (New Year, Ramadan, Summer, etc.)
• Create special offers and packages for different target segments
• Coordinate with design team for marketing collateral creation
• Track campaign effectiveness and ROI
• Distribute flyers, brochures, and promotional materials in strategic locations

Reporting & Analytics:

• Maintain detailed records of all visits, meetings, and collaborations
• Track lead sources and conversion rates
• Prepare weekly and monthly marketing reports for management
• Analyze partnership ROI and effectiveness
• Provide market intelligence and competitor analysis
• Document all partnership agreements and contracts

Event Management:

• Organize health camps, wellness sessions, and awareness programs
• Coordinate with clinical team for doctor availability at events
• Manage logistics for outdoor marketing activities
• Represent clinic at exhibitions, trade shows, and healthcare events

REQUIRED QUALIFICATIONS:Education:

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field
• MBA or marketing certifications are an advantage

Experience:

• Minimum 2 years of direct marketing/business development experience in UAE healthcare sector (mandatory)
• Proven track record of securing corporate partnerships and collaborations
• Experience in B2B sales and relationship management
• Experience working with insurance companies preferred
• Knowledge of Dubai's corporate landscape and business districts

Industry Knowledge:

• Understanding of healthcare services, medical terminology, and clinic operations
• Knowledge of Dubai's healthcare market and competition
• Familiarity with insurance processes and medical billing
• Understanding of corporate wellness programs
• Knowledge of DHA regulations for healthcare marketing

REQUIRED SKILLS & COMPETENCIES:

Core Marketing Skills:

• Excellent face-to-face communication and presentation skills
• Strong negotiation and deal-closing abilities
• Business development and partnership building
• Lead generation and conversion expertise
• Relationship management and client retention
• Market research and competitor analysis

Personal Skills:

• Outstanding verbal and written communication in English (Arabic is a strong plus)
• Confident personality with professional appearance
• Persuasive and convincing communication style
• Self-motivated and target-driven
• Excellent networking abilities
• Strong interpersonal skills
• Problem-solving and conflict resolution
• Time management and organizational skills

Technical Skills:

• Proficiency in MS Office (Word, Excel, PowerPoint)
• CRM software experience
• Basic understanding of digital marketing
• Presentation design skills
• Email marketing knowledge

Personal Attributes:

• Outgoing and extroverted personality
• High energy and enthusiasm
• Professional demeanor suitable for healthcare industry
• Ability to work independently with minimal supervision
• Willing to travel extensively within Dubai and UAE
• Valid UAE driving license (mandatory)
• Own car preferred (transportation allowance provided)
• Presentable appearance and professional grooming

KEY PERFORMANCE INDICATORS (KPIs):

You will be measured on:

• Number of daily/weekly visits to potential clients (target: 10-15 visits/day)
• Number of qualified leads generated per month (target: 50-100 leads)
• Lead-to-patient conversion rate (target: 20-30%)
• Number of corporate partnerships secured (target: 5-10 per quarter)
• Number of insurance collaborations established
• Revenue generated from partnerships and collaborations
• Number of health camps organized per month (target: 2-4)
• Patient acquisition from direct marketing efforts
• Partnership retention rate

TARGET SECTORS & LOCATIONS:

Primary Target Areas in Dubai:

• DIFC (Dubai International Financial Centre)
• Business Bay
• Dubai Marina
• Downtown Dubai
• JLT (Jumeirah Lakes Towers)
• Media City and Internet City
• Dubai Silicon Oasis
• Jumeirah and Umm Suqeim (residential)
• Palm Jumeirah (hotels and residences)
• Dubai Healthcare City
• Tecom and Barsha Heights

Target Organizations:

• Multinational corporations and SMEs
• Banking and financial institutions
• Hotels and hospitality groups
• Insurance companies
• Real estate developers
• Beauty salons and spas
• Gyms and fitness centers
• Residential communities and villa compounds
• Event management companies
• Medical tourism agencies

WHAT WE OFFER:

Compensation & Benefits:

• Competitive base salary (AED 4,000 - 6,000 based on experience)
• Attractive commission structure on partnership revenue
• Performance-based incentives and bonuses
• Transportation allowance
• Mobile phone allowance
• Health insurance coverage
• Annual leave and ticket allowance
• Visa sponsorship
• Professional development opportunities
• Career growth in expanding healthcare organization

Work Environment:

• Dynamic and supportive team culture
• Premium healthcare brand in prestigious DIFC location
• Opportunities to work with high-profile clients
• Autonomy and flexibility in work approach
• Recognition and rewards for high performers

WORKING HOURS:

• 6 days per week (1 day off - Friday or Saturday)
• 9-hour shift (flexible timing based on client meetings)
• Field work: 60-70% (outdoor visits)
• Office work: 30-40% (planning, reporting, follow-ups)
• Flexibility required for attending evening events or weekend exhibitions

REPORTING STRUCTURE:

• Reports to: Marketing Manager / Business Development Manager / CEO
• Coordinates with: Clinical team, Front desk, Digital marketing team, Management

DAILY/WEEKLY ACTIVITIES:

Daily:

• 10-15 face-to-face client visits
• Follow-up calls and emails to leads
• Update CRM with visit reports and lead status
• Coordinate with reception for lead inquiries
• Plan next day's visit schedule

Weekly:

• Submit weekly activity and lead reports
• Attend team meetings
• Plan and execute 1-2 health camps or events
• Review conversion rates and partnership progress

Monthly:

• Comprehensive monthly performance report
• Partnership review meetings with management
• Plan next month's marketing activities and campaigns
• Evaluate ROI of collaborations

ESSENTIAL REQUIREMENTS:

✅ Valid UAE driving license (mandatory) ✅ Own car preferred (fuel allowance provided) ✅ Transferable visa (own visa holders preferred) ✅ Immediate joiners preferred ✅ Excellent knowledge of Dubai geography ✅ Professional appearance and grooming ✅ UAE healthcare marketing experience mandatory

APPLICATION REQUIREMENTS:

Please submit:

• Updated CV with photograph
• Cover letter explaining your direct marketing experience
• Portfolio/proof of previous partnerships secured (if available)
• List of corporate clients you've worked with
• References from previous employers in UAE healthcare sector
• Copy of UAE driving license
• Visa status details

INTERVIEW PROCESS:

• CV screening
• Initial phone interview
• Face-to-face interview (presentation and role-play assessment)
• Field assessment (accompany on client visits)
• Final interview with management
• Reference verification

Note: Only candidates with proven face-to-face marketing experience in UAE healthcare sector and demonstrable success in building partnerships will be considered. Please provide specific examples of corporate collaborations you've secured in your previous roles.

Job Type: Full-time

Pay: AED5,000.00 per month

Experience:

• UAE, Health Care: 2 years (Required)