Marketing Executive

Job Title: Marketing Executive
Job Location: Johar Town, Lahore
Employment Type: Full-Time
Mode of Work: Onsite
Working Days & Timings: Monday to Saturday | 9:00 AM to 6:00 PM

Role Overview

Scaleup Connect is hiring on behalf of its client for the position of Marketing Executive.

We are looking for a creative, research-driven, and fast-thinking Marketing Executive who can support brand growth through strong content ideas, competitor research, audience understanding, script writing, storytelling, and creative direction for reels and digital campaigns. The ideal candidate should have a strong sense of content, understand social media trends, and be able to generate fresh ideas that improve engagement, brand awareness, leads, and sales.

Key Responsibilities

• Create engaging ideas for reels, short-form videos, social media posts, and marketing campaigns.
• Write scripts, hooks, captions, and storytelling-based content for digital platforms.
• Conduct competitor research to identify trends, content gaps, and creative opportunities.
• Research target audiences to understand their interests, pain points, behavior, and content preferences.
• Suggest creative ideas to increase engagement, brand awareness, leads, and sales.
• Generate quick reel ideas and campaign concepts based on current trends.
• Support creative direction during video shoots, reels, social media content, and promotional campaigns.
• Work closely with design, video, and marketing teams to execute content plans.
• Analyze content performance and suggest improvements for better reach, engagement, and conversions.
• Bring creative thinking, critical thinking, and fresh ideas to improve brand communication.
• Stay updated with social media trends, viral formats, and platform-specific content styles.

Required Skills

• Strong creative mindset and idea-generation ability.
• Good script writing, copywriting, and storytelling skills.
• Strong research skills, especially competitor research and target audience analysis.
• Critical thinking and problem-solving ability.
• Ability to create instant reel concepts, hooks, and creative campaign ideas.
• Basic understanding of digital marketing and sales-focused content.
• Good communication and presentation skills.
• Understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
• Ability to work in a fast-paced environment and meet content deadlines.
• Good sense of trends, visuals, audience behavior, and brand messaging.

Educational Requirements

A Bachelor’s degree in Marketing, Media Studies, Mass Communication, Business, Creative Arts, or a related field will be preferred.

Candidates with strong creative skills, good content sense, or a relevant portfolio may also be considered, even if their educational background is different.

Experience Level

Fresh to early-career candidates may apply. However, the candidate must have strong creative thinking, research ability, and content sense. Prior experience in content creation, script writing, reels planning, social media marketing, or campaign ideation will be a plus.

Preferred Industry Background

Candidates from the following backgrounds will be preferred:

• Marketing agency
• Digital marketing
• Media production
• Education consultancy
• Social media management
• Content creation
• Creative campaign planning

Pay: Rs80,000.00 - Rs95,000.00 per hour

Work Location: In person