Marketing Executive

We are looking for an experienced and results-driven Marketing Executive to join our software development team. The ideal candidate will be responsible for driving lead generation, building strong sales funnels, and expanding our digital presence across multiple platforms.

Key Responsibilities

• Design, implement, and optimize end-to-end sales funnels for B2B software services
• Manage and execute SEO & SEM strategies to improve organic and paid visibility
• Plan and run social media marketing (SMM) campaigns across LinkedIn, Facebook, and other platforms
• Conduct freelance platform research and management (Upwork, Fiverr, Freelancer, etc.) to generate leads and opportunities
• Identify new business opportunities through market and competitor research
• Support both internal software projects and client acquisition campaigns
• Collaborate with development and sales teams to align marketing with product offerings
• Manage multiple campaigns and tasks simultaneously with strong prioritization

Required Skills & Experience

• Proven experience in digital marketing within IT / software industry
• Strong hands-on expertise in sales funnel creation and lead generation strategies
• Solid knowledge of SEO, SEM, and social media marketing tools
• Experience working with Upwork / Fiverr / freelance platforms (lead generation or bidding strategy)
• Ability to analyze data and optimize campaign performance
• Strong communication, coordination, and project management skills
• Ability to handle multiple projects and deadlines efficiently

Pay: Rs70,000.00 - Rs1,500,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO: 2 years (Required)
• SMM: 2 years (Required)
• Fiver/Upwork/other platfomr: 1 year (Required)
• Lead Genertaion: 2 years (Required)

Language:

• English (Required)

Location:

• Karachi (Required)

Work Location: In person