Marketing Executive ( GLASS INDUSTRIES)

Job Title: Marketing Executive

Industry: Glass Manufacturing
Location: [Insert Location]
Department: Marketing & Sales
Reports To: Marketing Manager / Sales & Marketing Head

Job Summary:

We are seeking a dynamic and results-driven Marketing Executive to support our marketing and sales efforts in the glass manufacturing industry. The ideal candidate will have experience in industrial or B2B marketing, and a strong understanding of market dynamics related to glass products such as architectural glass, automotive glass, container glass, or specialty glass.

Key Responsibilities:

• Market Research & Analysis
• Conduct market research to identify trends, customer needs, and competitor strategies.
• Monitor industry developments and emerging technologies in the glass sector.
• Product Marketing
• Assist in positioning and promoting glass products (e.g., float glass, tempered glass, laminated glass).
• Coordinate with the product development team to understand and highlight product benefits.
• Branding & Promotion
• Plan and execute marketing campaigns (digital, print, trade shows).
• Support the development of brochures, catalogs, website content, and promotional materials.
• Ensure brand consistency across all communication channels.
• Lead Generation & Sales Support
• Generate qualified leads through B2B outreach, email campaigns, and industry networking.
• Assist the sales team with customer presentations, technical documents, and quotations.
• Follow up with potential and existing customers to support the sales pipeline.
• Digital Marketing
• Manage social media, company website, and SEO/SEM activities.
• Track online engagement metrics and campaign performance.
• Customer Relationship Management (CRM)
• Maintain and update CRM database.
• Analyze customer feedback and help improve marketing strategies.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of marketing experience, preferably in the manufacturing or building materials industry.
• Knowledge of glass products and their industrial applications is highly desirable.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Strong communication, interpersonal, and presentation skills.
• Ability to manage multiple projects and meet deadlines.

Preferred:

• Experience with ERP or SAP systems.
• Familiarity with industry standards such as ISO, ASTM, etc.
• Exposure to international marketing or export procedures (for companies with global customers).

Compensation:

[Insert salary range, incentives, or benefits if applicable]

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person