Marketing Executive - Global AI

Direct message the job poster from SmartChoice International GCC

Marketing Executive - Go-To-Market (AI)

My client are a fast-growing AI business helping organisations turn data into smarter decisions through cutting-edge artificial intelligence and generative AI solutions. The technology is reshaping how businesses operate, and they are now looking for a Marketing Executive to help take their products to market and accelerate growth.

The Role

As Marketing Executive, you will play a key role in building and executing the Go-To-Market (GTM) marketing strategy across new and existing AI products. You'll work closely with Product, Sales, and Leadership to position our solutions clearly, reach the right customers, and drive measurable impact.

Key Responsibilities

• Support the development and execution of GTM strategies for AI and GenAI products
• Translate product capabilities into compelling value propositions and messaging
• Plan and deliver integrated marketing campaigns across digital, content, email, events, and partnerships
• Collaborate with Product and Sales to align launches, enablement, and pipeline growth
• Conduct market, customer, and competitor research to inform positioning and targeting
• Track performance, analyse results, and optimise campaigns using data and insights
• Create and manage marketing assets including presentations, web content, case studies, and sales materials

About You

• Experience in B2B marketing, ideally in technology, SaaS, or AI-driven businesses
• Understanding of GTM marketing principles and product launches
• Strong written and verbal communication skills
• Comfortable working cross-functionally in a fast-moving environment
• Analytical mindset with the ability to turn insights into action
• Curious about AI and motivated to learn how emerging technologies shape markets