Marketing Executive in Gurgaon

Sparsa Digital is looking for a proactive and driven Marketing Executive to strengthen our market research and lead generation efforts. This role is ideal for someone who enjoys interacting with people, understands business environments, and wants hands-on exposure across multiple industries.

Key Responsibilities

• Market Research & Lead Generation:
• Identify potential clients across industries such as Retail, Hospitality, Healthcare, Education, and Corporate
• Research businesses to understand their current use of digital signage and customer engagement solutions
• Analyse market trends, competitors, and opportunities
• Build and maintain structured databases of prospects for outreach
• Cold Calling & Outreach:
• Conduct outbound cold calls to introduce Sparsa Digital’s solutions
• Identify decision-makers and qualify leads based on business needs
• Schedule meetings or demos for the sales team
• Maintain call logs, follow-ups, and lead status reports
• Marketing & Sales Support:
• Assist the sales team with sector-specific pitch insights
• Support in preparing reports, documentation, and daily activity updates
• Coordinate with internal teams for campaign execution and lead follow-ups
  
  

About Company: Sparsa Digital is providing technology-cum-media solutions to its customers. The core objective of our services is to assist brands in engaging with their in-store audience. Our customized audio-video solutions focus on creating product awareness, generating leads, pushing offers, getting feedback, increasing sales conversions, and addressing other specific needs.