Marketing Executive - Lead Generation

Key Responsibilities

• Plan, create, and manage lead generation campaigns on platforms such as Meta (Facebook/Instagram Ads), Google Ads, LinkedIn Ads, and others.
• Develop A/B tests and optimize ad creatives, targeting, and bidding strategies for maximum performance.
• Collaborate with the design and content teams to create engaging ad copies, creatives, and landing pages.
• Monitor daily performance metrics, ensuring campaigns are optimized for CPL (Cost per Lead) and conversion rates.
• Analyze and report campaign results, providing insights and recommendations for continuous improvement.
• Stay updated with the latest trends and best practices in digital marketing and performance advertising.
• Manage ad budgets effectively, ensuring efficient allocation and ROI maximization.
• Work closely with the sales team to align lead generation strategies with business objectives.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4 years of experience at least in running and optimizing lead generation campaigns (agency or in-house).
• Proven track record of achieving lead targets through paid media channels.
• Strong understanding of Google Ads Manager, Meta Business Suite, and LinkedIn Campaign Manager.
• Experience with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.).
• Excellent analytical, communication, and reporting skills.
• Ability to work onsite during standard daytime hours.
• Certification in Google Ads or Meta Ads (preferred but not mandatory)

Job Type: Full-time