Marketing Executive – School Division

Job Purpose:

To plan, execute, and monitor marketing and outreach activities that enhance the school’s visibility, reputation, and admissions. The Marketing Executive will play a key role in promoting the school’s academic programs, events, and achievements to prospective parents, students, and the community.

Key Responsibilities:

• Admissions & Outreach
• Support the admissions team in achieving student enrolment targets.
• Conduct school visits, parent interactions, and educational fairs to promote the institution.
• Generate and follow up on leads from various sources (online, referrals, events, etc.).
• Marketing & Branding
• Plan and implement marketing campaigns (print, digital, outdoor).
• Coordinate the design and distribution of brochures, banners, posters, and promotional materials.
• Manage social media pages and ensure regular content updates aligned with the school’s brand.
• Event Management
• Organize promotional events, open houses, orientation programs, and community outreach activities.
• Collaborate with academic teams for coverage and promotion of school events.
• Public Relations
• Build and maintain positive relationships with parents, media, and local organizations.
• Prepare press releases and coordinate media coverage when required.
• Market Research & Reporting
• Collect and analyze market data, competitor information, and admission trends.
• Submit weekly/monthly marketing reports and performance updates to management.

Required Skills & Competencies:

• Excellent communication and presentation skills.
• Strong networking and interpersonal abilities.
• Knowledge of digital marketing and social media management.
• Creative thinking and problem-solving approach.
• Ability to work independently and meet deadlines.

Qualification & Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–4 years of experience in marketing (preferably in the education sector).
• Proficiency in MS Office and basic design tools (Canva, Photoshop – optional).

Key Attributes:

• Dynamic, energetic, and target-oriented.
• Passionate about education and student development.
• Willing to travel locally for marketing campaigns and events.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month