Marketing / Graphic Designer

Job Summary

Job Title: Marketing / Graphic Designer

Department: Marketing

Reports To: Owner / Operations Manager

Employment Type: On-site Full-Time Position Overview

We are seeking a creative, detail-oriented Marketing / Graphic Designer with hands-on experience in the decorated apparel industry. This role combines graphic design, prepress production, and marketing responsibilities. The ideal candidate understands the technical requirements of digital printing, screen printing, and embroidery, and can also develop and execute marketing strategies that grow brand awareness and generate leads.

Key Responsibilities

Graphic Design & Prepress Production

• Create production-ready artwork for:
• Digital printing (DTG / DTF)
• Screen printing
• Embroidery
• Prepare and separate files for screen printing (spot color separations, halftones, trapping, etc.)
• Digitize logos and artwork for embroidery using Wilcom
• Ensure proper file setup including resolution, color modes, vector formatting, and print specifications
• Create mockups and proofs for client approvals
• Work closely with production staff to ensure artwork prints accurately and efficiently
• Maintain organized file structures and job archives

Marketing & Brand Management

• Develop and execute marketing strategies for the company
• Design engaging social media content for:
• LinkedIn
• Instagram
• Facebook
• X (formerly Twitter)
• Plan and maintain a consistent content calendar
• Create promotional graphics, email campaigns, flyers, and digital ads
• Update and maintain the company website (graphics, product pages, blog posts, promotions)
• Monitor engagement metrics and adjust strategies accordingly
• Maintain brand consistency across all marketing platforms

Required Skills & Experience Industry Experience

• 2+ years experience in the decorated apparel industry
• Strong understanding of:
• Digital garment printing workflows
• Screen printing production processes
• Embroidery production and digitizing

Software Proficiency

• Adobe Illustrator (advanced level)
• Adobe Photoshop (advanced level)
• Wilcom Embroidery Studio (digitizing and editing)

Technical Knowledge

• Vector artwork creation and editing
• Color separations for screen printing
• Embroidery file formats (DST, EMB, etc.)
• Understanding of garment decoration limitations and best practices
• File preparation for multiple production methods

Preferred Qualifications

• Experience with e-commerce website management
• Knowledge of SEO best practices
• Photography and/or short-form video editing skills
• Experience running paid social media campaigns

Key Competencies

• Strong attention to detail
• Excellent time management and ability to meet deadlines
• Creative thinker with marketing mindset
• Strong communication skills
• Ability to manage multiple projects simultaneously
• Self-motivated and proactive

Job Type: Full-time

Pay: $31.37 - $40.16 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• decorated apparel industry: 1 year (Required)
• Production designer with experience embroidery machines : 1 year (Required)
• Social Media Management : 1 year (Required)

Ability to Commute:

• Rochester, NH 03867 (Required)

Work Location: In person