Marketing Growth Intern - SEO, Ads & Business Expansion

About the Company

Peter R. Thom and Associates is a group of 150 industry experienced Automotive Engineers and University Engineering Professors who evaluate vehicular accidents, perform failure analysis and provide expert testimony. We are a nationwide organization in all 50 states, focusing exclusively on automotive issues and have been the preeminent firm in our industry for over 35 years. Trusted by insurance carriers, law practices, and government agencies, our growth depends on reaching decision-makers who need fast, science-backed answers.

About the Role

This internship is designed for an ambitious marketer who wants to turn classroom knowledge into real-world impact. You’ll focus on driving new business—generating qualified leads, sharpening our messaging, and amplifying our online presence.

Responsibilities

Demand Generation & Funnel Building

• Research target segments (insurance adjusters, attorneys, government) and map outreach channels.

• Create and iterate email sequences, landing pages, and nurture campaigns aimed at converting prospects to clients.

SEO & Website Growth

• Conduct keyword and competitor gap analyses; recommend on-page updates that boost rankings for high-value terms.

• Track performance in Google Search Console and GA4, summarizing progress in weekly dashboards.

Paid & Organic Ads

• Assist with Google, LinkedIn, and other ads: audience setup, basic budget management, and reporting.

Content & Thought Leadership

• Draft blog posts, case-study blurbs, and social updates that showcase engineering expertise and client success.

Marketing Operations

• Evaluate emerging mar-tech tools (light AI, automation, analytics) that can streamline campaigns and improve ROI.

What You’ll Learn & Achieve

• How to build and optimize a B2B marketing funnel from first touch to closed deal.

• Practical SEO, paid-media, and analytics skills employers demand.

Requirements

Local current student or recent grad in marketing, communications, business, or related field.

Familiarity with SEO basics (keyword research, meta-data) and at least one ad platform (Google, LinkedIn, or other comparable).

Comfortable interpreting metrics in GA4, Search Console, or similar dashboards.

Strong writing skills and a growth mindset—you test, measure, and iterate.

Internship Details

Commitment: 15–20 hrs/week, onsite in Orinda

Duration: 12 weeks (flexible start)

Post-internship: Outstanding performers may be offered a paid part-time or full-time marketing role

How to Apply

Email careers@prtassoc.com with:

Subject: “Marketing Growth Intern – Your Name”

A 150-word note describing a marketing tactic you executed (in class, a side project, or a previous role) and the business result

Your résumé and any relevant work samples or live links

Job Type: Internship

Pay: $16.50 per hour

Benefits:

• 401(k)
• Dental insurance
• Vision insurance

Ability to Commute:

• Orinda, CA 94563 (Required)

Ability to Relocate:

• Orinda, CA 94563: Relocate before starting work (Required)

Work Location: In person