Marketing Head

Job Purpose:

The Marketing Head will lead the brand’s marketing strategy with a strong focus on international guest acquisition and global brand positioning. The role requires a proven leader who understands luxury/wellness markets and can effectively manage both domestic and international marketing initiatives to drive growth.

Key Responsibilities:

• Develop and execute domestic and international marketing strategies aligned with business goals.
• Build strong brand positioning in global markets, targeting wellness travelers, corporates, and high-value guests.
• Manage digital marketing campaigns (social media, SEO, SEM, influencer collaborations) with an international reach.
• Plan and implement global PR, partnerships, and trade campaigns to attract international guests.
• Collaborate with sales teams to design promotional packages and seasonal offers for international clientele.
• Represent the brand in international trade shows, wellness expos, and networking events.
• Establish partnerships with overseas travel agencies, corporates, and wellness communities.
• Monitor global market trends, competitor strategies, and guest insights to refine marketing approaches.
• Manage and mentor the marketing team for efficient execution of campaigns.
• Prepare and manage the marketing budget with focus on ROI from international and domestic markets.

Key Skills & Competencies:

• Proven expertise in International Marketing, preferably in luxury hospitality or wellness.
• Strong knowledge of global digital marketing, branding, and PR strategies.
• Excellent communication, networking, and presentation skills.
• Ability to design and implement campaigns that appeal to international guests.
• Strong leadership and team management skills.
• Analytical mindset with ability to measure and optimize performance.

Qualification:

• Bachelor’s/Master’s degree in Marketing / International Business / Business Administration.
• Certifications in Digital Marketing or International Marketing preferred.

Experience:

• Minimum 7 years of progressive experience in Marketing.
• At least 3 years in a managerial/leadership role.
• Mandatory: International Marketing experience in premium properties (luxury hotels, resorts, or wellness brands).

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Paid time off

Work Location: In person