Marketing Intern

Salary Bracket: 40 - 60k
Location: MM Alam Road, Gulberg 3, Lahore
Job Type: Full Time - On-site

Key Responsibilities:

• Assist in launching and managing paid marketing campaigns on platforms like Google Ads, Meta, Unity Ads, and other UA networks.
• Monitor campaign performance daily, optimize for KPIs such as CPI, CTR, ROAS, and retention.
• Support A/B testing for ad creatives, copy, and targeting strategies.
• Conduct keyword research, competitor benchmarking, and trend analysis for app store listings.
• Collaborate with designers and copywriters to improve app visuals, icons, screenshots, and descriptions.
• Track app rankings and conversion rates to identify improvement opportunities.
• Collect and analyze campaign data using tools like Firebase, Appsflyer, Data Studio, or Excel/Sheets.
• Prepare performance reports and share insights with the marketing and product teams.
• Contribute ideas to improve marketing performance and user acquisition strategies.
• Work closely with creative, product, and analytics teams to align marketing goals with game performance.
• Stay updated on the latest mobile marketing trends, ad networks, and platform policies.
• Participate in brainstorming sessions for new campaign ideas and growth strategies.

Qualifications:

• Bachelor’s or Master’s degree in Business, Commerce, Marketing, or a related field (preferred).
• 3 - 6 months of experience in digital marketing, ASO, or performance marketing — internship or project experience is a plus.
• Basic understanding of paid user acquisition, ad platforms, and app analytics tools.
• Strong analytical and problem-solving skills with attention to detail.
• Proficiency in Excel/Google Sheets; basic data analysis or reporting experience is an advantage.
• A proactive learner with an interest in the gaming industry and player behavior.

Job Types: Full-time, Fresher

Pay: Rs40,000.00 - Rs60,000.00 per month

Application Question(s):

• What is your Current Salary?
• What is your Expected Salary?
• Have you completed your degree or when are you expecting to graduate?
• What was your degree and specialization?

Work Location: In person