Marketing intern

Job Overview

Digital Marketing & Web Specialist Job Description

We are seeking a highly motivated and results-driven Digital Marketing & Web Specialist to manage our online presence and drive lead generation. This role is crucial for maximizing our visibility, optimizing our performance across search engines and paid advertising platforms, and ensuring our web content is engaging and effective.

Key Responsibilities

The specialist will oversee the following areas:

• Paid Search & Google Ads Management:
• Develop, execute, and manage comprehensive Google Ads campaigns (Search, Display, Video, Shopping).
• Conduct continuous keyword research, bid management, and budget allocation to maximize ROI and achieve target CPA/ROAS.
• Monitor, analyze, and report on PPC performance, providing actionable insights for optimization.
• Manage A/B testing for ad copy, landing pages, and campaign settings.
• Search Engine Optimization (SEO):
• Develop and implement effective SEO strategies (technical, on-page, and off-page) to improve organic search rankings and drive qualified traffic.
• Conduct regular website audits, keyword research, and competitor analysis.
• Ensure all web content and technical elements adhere to the latest SEO best practices.
• Monitor and report on organic search performance using tools like Google Search Console and analytics platforms.
• Web Content & Management:
• Oversee the day-to-day management and maintenance of the company website (e.g., content updates, link checks, performance monitoring).
• Collaborate with content creators to ensure all web content (e.g., blog posts, product pages, landing pages) is optimized for SEO and conversion.
• Ensure website functionality, user experience (UX), and mobile responsiveness are high-quality.
• Digital Marketing & Analytics:
• Track, analyze, and report on all key digital marketing metrics, including website traffic, conversion rates, and campaign performance, using platforms like Google Analytics 4 (GA4).
• Identify trends and insights to optimize spend and performance.
• Manage and implement tracking codes (e.g., Google Tag Manager) for accurate data collection.

Qualifications & Skills

• Experience: Proven work experience (3-5 years) in digital marketing, specifically managing Google Ads (PPC) and executing SEO strategies.
• Technical Proficiency:
• In-depth knowledge of Google Ads, Google Analytics 4 (GA4), and Google Search Console.
• Familiarity with website content management systems (CMS) like WordPress, Drupal, or similar.
• Understanding of HTML, CSS, and basic website structure as it relates to SEO.
• Analytical Mindset: Excellent analytical skills with the ability to interpret data, generate reports, and translate findings into actionable strategies.
• Communication: Strong written and verbal communication skills for creating effective ad copy and collaborating with cross-functional teams.
• Certifications (Preferred): Google Ads and/or Google Analytics certifications are a strong plus.

We are seeking a motivated and enthusiastic Marketing Intern to join our dynamic marketing team. This paid internship offers an excellent opportunity to gain hands-on experience in digital marketing, content creation, and campaign management. The ideal candidate will have a passion for marketing trends, strong communication skills, and a desire to develop practical skills in a fast-paced environment. This role provides exposure to various marketing channels including social media, SEO, email marketing, and analytics, making it perfect for someone looking to build a comprehensive foundation in digital marketing strategies.

Duties

• Assist in developing and implementing digital marketing campaigns across multiple platforms such as social media, email, and SEM channels.
• Conduct keyword research and optimize content for SEO using tools like SEO tools and Google Analytics.
• Support content creation efforts including writing copy, designing graphics with Adobe Photoshop and Adobe Creative Suite, and managing content on WordPress or other content management systems.
• Help manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics using social media management tools.
• Contribute to website updates and improvements through basic HTML, CSS, JavaScript, or SQL as needed.
• Assist in managing Google Ads campaigns including Facebook Advertising and Google AdWords to improve conversion rates and overall campaign performance.
• Support marketing automation initiatives and performance marketing strategies to enhance lead generation efforts.
• Track campaign performance using analytics tools like Google Analytics and prepare reports to inform future strategies.
• Collaborate with team members on B2B marketing initiatives and e-commerce projects to drive brand awareness and sales.

Experience

• Currently pursuing or recently completed a degree in Marketing, Communications, Business Administration, or related field preferred.
• Familiarity with SEO tools, Google Ads, Google Analytics, SEM, Google AdWords, and social media marketing platforms is highly desirable.
• Basic knowledge of HTML, CSS, JavaScript, SQL, and content management systems such as WordPress is a plus.
• Experience with Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), graphic design skills are advantageous.
• Strong copywriting skills along with the ability to create engaging content tailored for different audiences.
• Prior experience or coursework related to digital marketing strategies including email marketing, conversion optimization, keyword research, and performance analysis is beneficial.
• Excellent communication skills with the ability to work collaboratively within a team environment. This internship is designed to provide valuable industry experience while supporting ongoing marketing initiatives. Candidates who are eager to learn about digital marketing trends and eager to contribute creatively will thrive in this role.

Job Types: Part-time, Internship

Pay: $300.00 per month

Work Location: In person