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Marketing Lead
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Job Summary
You will own end-to-end marketing strategy and execution for a fast-growing electronics and home-automation company with multiple brands (hardware products, B2B, D2C, integrator services). Your job is to drive brand awareness, product demand, and qualified leads across all channels with a strong focus on ROI and execution.
Key Responsibilities / Duties
1. Brand Strategy & Positioning
- Build and maintain brand identities for multiple sub-brands.
- Define messaging frameworks, value propositions, and USPs.
- Maintain consistency in tone, visual design, and storytelling.
2. Product Marketing
- Create launch plans for new hardware products.
- Develop datasheets, manuals, brochures, GTM decks.
- Benchmark competitors and maintain comparison matrices.
- Convert technical features into value-driven messaging.
3. Digital Marketing & Performance
- Execute campaigns across Google, Meta, LinkedIn.
- Manage website content, SEO/SEM, landing pages.
- Build funnels for B2B and D2C.
- Track CAC, CPL, ROAS.
4. Content & Design Coordination
- Create content calendars.
- Oversee social media, blogs, product videos.
- Coordinate with designers, videographers, 3D team.
- Maintain brand standards.
5. Channel & Partner Marketing
- Provide distributors/integrators with marketing assets.
- Build partner decks and onboarding material.
- Support co-branded campaigns.
6. Events & Offline Marketing
- Plan exhibitions and launch events.
- Handle booth design, printing, logistics.
- Track offline marketing ROI.
7. Marketing Operations & Reporting
- Create dashboards and insights.
- Manage budgets and vendor contracts.
- Run A/B tests and optimize continuously.
- Maintain organised file structures.
Required Skills & Qualifications
Technical Skills:
- Digital marketing expertise.
- Hardware/tech product marketing experience.
- Strong copywriting.
- Basic design understanding.
- CRM, analytics, SEO/SEM knowledge.
- Performance ads experience.
Soft Skills:
- Highly organised and deadline-driven.
- Ability to simplify complex tech concepts.
- Excellent cross-team coordination.
- Fast execution.
- Analytical mindset focused on ROI.
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