Marketing Lead

Marketing LeadCOMPANY OVERVIEW

Detect Auto is building the operating system for modern auto repair shops. We're an AI-powered software company focused on revolutionizing the efficiency and performance of auto repair shops. Our platform is the engine that automates routine tasks, giving mechanics, service advisors, and shop owners more time in the repair bay and less time in front of a screen.

We’re a seed-stage startup with impressive traction, having gone from 0 to 7-figure ARR in the last 12 months with no formal sales team. With recent funding from top VCs to scale, we're growing rapidly. We're currently a small, focused team and plan to scale from approximately 18 employees to 25 or more over the next 12 months. Joining now means having a direct, foundational impact on how the company, product, and culture scale.

MISSION OF THE ROLE: THE GROWTH ARCHITECT

The Marketing Lead is responsible for designing and executing a holistic marketing strategy that drives brand awareness, customer engagement, and pipeline growth for Detect Auto. This is a high-ownership, strategic execution role focused on building the foundational marketing capacity needed for long-term scale, specifically overseeing content, digital optimization, and social media. You will be instrumental in defining our market voice, optimizing our digital presence, and consistently generating high-quality Marketing Qualified Leads (MQLs).

LOCATION AND WORK ARRANGEMENT

• Location: In person preferred (Fargo, ND - 1 or Austin, TX - 2). Remote considered.
• Work type: Full time, benefited position.
• Some flexibility for occasional remote work may be considered, depending on role needs.
• Collaboration: Regular collaboration with Product, Engineering, Sales, Customer Success, and Operations.

KEY RESPONSIBILITIES: OWN THE DIGITAL FOOTPRINT

• Digital Strategy & Optimization:
• Own and relentlessly improve the company website's performance, focusing on conversion rates, overall user experience, and foundational search engine optimization (SEO) to support priority growth channels.
• Manage and execute paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) with a focus on maximizing ROI and MQL generation.
• Implement and utilize web analytics (Google Analytics, platform insights) to track, analyze, and report on the performance of all marketing channels, providing actionable insights for continuous improvement.
• Content & Copywriting:
• Develop and execute a strategic content calendar that aligns with product launches and sales goals, focusing on educational and compelling content for the auto repair industry.
• Write, edit, and refine all external-facing copy (website, blog posts, email newsletters, case studies, ad copy) ensuring a consistent, on-brand, and highly professional voice.
• Manage and maintain the company's library of marketing collateral, ensuring sales enablement materials are up-to-date and easily accessible.
• Brand & Social Media Engagement:
• Design and create high-quality visual assets (graphics, short videos) for all marketing channels, ensuring strict adherence to Detect Auto brand guidelines.
• Develop, schedule, and execute a consistent content calendar across key social media platforms (e.g., LinkedIn, Facebook) to increase brand awareness and engagement.
• Monitor social channels, engage with the community, and manage incoming messages/comments in line with brand voice.
• Field Events & Trade Show Management:
• Own and execute the company’s strategy for key industry field events and trade shows, leveraging these as a top channel for brand awareness and pipeline generation.
• This includes end-to-end ownership of event logistics, booth layout/design, developing event-specific messaging, and implementing lead-capture and tracking processes to measure ROI.
• Work closely with Sales and Product to ensure optimal staffing and alignment for all events.
• Cross-Functional Leadership:
• Work closely with the Sales team to ensure marketing campaigns support lead generation and sales enablement efforts.
• Collaborate with Product and Customer Success teams to gather insights, inform messaging, and create content that accurately reflects product value and customer needs.
• Support the Operations department with internal communications and event coordination as needed.

KEY PERFORMANCE INDICATORS (KPIs)

The Marketing Lead will be held accountable for performance across the following key areas, which will be tracked monthly and quarterly:

• Web Traffic & Digital Engagement: Driving high-quality traffic to the company website and owned channels.
• Marketing Qualified Leads (MQLs): Generating a consistent volume of MQLs directly traceable to marketing campaigns and content.
• Pipeline Contribution: The value of the sales pipeline generated and influenced by marketing efforts.
• Customer Won (CW) Revenue: The ultimate revenue realized from marketing-sourced and influenced pipeline.
• Brand & Content Health: Key metrics related to content consumption, brand awareness, and adherence to brand guidelines.

WHAT YOU BRING

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field, OR equivalent practical experience.
• Experience: 3+ years of progressive experience in a B2B or SaaS marketing role, with demonstrated experience in a lead or high-ownership capacity.
• Technical Skills: Proven proficiency in SEO optimization, Google Ads management, and in-depth web analytics (e.g., Google Analytics).
• Writing Proficiency: Excellent written and verbal communication skills with a portfolio demonstrating clear, compelling, and grammatically correct marketing copy for various channels.
• Digital Familiarity: Expert understanding of social media platform best practices (LinkedIn, Facebook) and experience managing a professional social media presence.
• Organization: Demonstrated ability to manage multiple projects, prioritize tasks effectively, and drive cross-functional projects to completion in a fast-paced environment.

Bonus

• Industry Knowledge: Strong familiarity with the automotive repair industry, SaaS business models, or B2B marketing concepts.
• Advanced Tool Use: Hands-on experience using marketing automation platforms (e.g., HubSpot, Pardot, Marketo) for campaign execution and reporting.
• Design & Video: Experience with professional design software (e.g., Adobe Creative Suite) and basic video editing for advanced visual asset creation.
• Prior Leadership: Experience mentoring or directing the work of junior marketers or external contractors.

WHO YOU ARE

The ideal Marketing Lead will embody our cultural principles and thrive in a fast-paced, high-ownership environment. We are looking for someone who:

• Is focused on driving measurable marketing outcomes and is comfortable prioritizing efforts to ensure projects are delivered.
• Takes initiative to spot opportunities and issues, rather than waiting for direction.
• Can apply structure and process when it aids efficiency and has a builder mentality.
• Thinks long term and is interested in building durable systems, not quick fixes.
• Communicates clearly and professionally, follows through consistently, and builds trust with internal teams and external partners.
• Is comfortable negotiating priorities, and saying no or "not now" when necessary to protect focus and strategy.
• Pays close attention to the details of execution and understands their impact on marketing campaigns, customers, and colleagues.

COMPENSATION AND BENEFITS

• Base salary: $95,000 - $120,000 annual USD, commensurate with experience and market benchmarks for a Lead role at an early stage SaaS company.
• Early-stage equity potential
• Full time role with benefits beginning on day one of employment.
• Health benefits: Detect Auto offers health care coverage with an employer contribution toward premiums for the employee and eligible dependents.
• Additional benefits are provided in line with company policy.

REPORTING STRUCTURE

• Reports into Sales/Marketing or a designated cross functional leader.
• Works closely with Product, Engineering, Sales, Customer Success, and the founding team.

EQUAL OPPORTUNITY

Detect Auto is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Pay: $95,000.00 - $120,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Location:

• Fargo, ND 58104 (Preferred)

Ability to Relocate:

• Fargo, ND 58104: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Fargo, ND 58104