Marketing Lead at Khoi

About KHOI

KHOI is a sculptural jewelry and lifestyle brand rooted in artistry, identity, and empowerment. Each piece is designed to tell a story, blending statement design with cultural expression. Our growing community thrives on connection, creativity, and conversation. From immersive retail experiences to national pop-ups and digital storytelling, KHOI is a brand built on intention, craftsmanship, and bold self-expression.

As KHOI continues to grow, we are building a team of thoughtful, driven professionals who value collaboration, accountability, and excellence. We seek individuals who are excited to contribute to a dynamic, evolving brand and who bring both strategic thinking and hands-on execution to their work.

Overview
We are seeking a strategic and hands-on on-site Marketing Lead to own the planning, execution, and performance of brand-level marketing initiatives. This role is responsible for driving brand awareness, supporting revenue growth, and ensuring consistent storytelling across digital channels. The ideal candidate brings senior-level marketing experience, strong people leadership, and the ability to build structure in a fast-moving, evolving brand environment.

Key Responsibilities
Marketing Strategy & Planning

• Design and lead comprehensive marketing plans that support brand awareness and revenue objectives
• Set marketing goals aligned with overall brand strategy and business priorities
• Plan, launch, and optimize integrated marketing campaigns across digital channels
• Analyze campaign performance and apply data-driven insights to improve outcomes
• Collaborate on reporting, recommendations, and leadership share-outs

• Oversee social media strategy and execution across platforms
• Manage relationships with social media agencies, contractors, and vendors
• Design and maintain a marketing calendar aligned with brand activations and launches
• Ensure all postings, captions, and content align with brand voice and visual standards
• Develop platform-specific strategies and content matrices
• Supervise social teams to ensure timely posting, active engagement, and brand consistency

• Maintain brand voice, messaging, and visual identity across all external touchpoints
• Ensure consistency across platforms, campaigns, and creative executions
• Manage photographers, vendors, and creative partners
• Schedule and attend in-person and virtual shoots as required

• Partner with internal teams to ideate and execute email marketing and paid digital campaigns
• Track timelines, budgets, and deliverables across marketing initiatives
• Gather and apply customer insights to refine marketing strategies

• 5–7 years of experience in marketing, social media, and digital strategy
• Strong knowledge of current and emerging platforms
• Proven experience managing teams, agencies, contractors, and vendors
• Experience designing and executing multi-channel marketing campaigns
• Strong analytical skills with the ability to translate performance data into action
• Highly organized, adaptable, and comfortable building processes from the ground up

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