Marketing & Lead Generation Manager

MarketingLead Generation Manager

About The Company

Confires Fire Protection Service, LLC is a leader in the industry for providing fire protection services throughout New Jersey, Delaware and Philadelphia. Confires is based in South Plainfield, NJ, and has an excellent team that are responsible for delivering exceptional service to our customers for their fire system inspection, repairs and installation. We perform mandated inspections and repairs to fire alarm systems, automatic sprinkler systems, special hazard suppression systems, restaurant kitchen fire suppression systems, fire extinguishers and emergency/exit lights. The company is continually growing through its internal sales and marketing activities, strong reputation and business acquisitions. Visit our website to learn more about us, www.confires.com

About the Opportunity

Confires is currently seeking a results-driven MarketingLead Generation Manager to develop and implement strategies that attract and convert high-quality leads for our business. This role is ideal for someone with strong analytical skills, a deep understanding of digital marketing and sales funnels, and a passion for driving business growth through innovative lead generation techniques.

Job Duties

Email Marketing

• Manage HubSpot as the email marketing platform - ensuring it's optimized, integrated, and driving opportunities to the sales team across the Mid-Atlantic and Midwest branches.
• Develop, execute, and continually improve email campaigns to nurture leads and generate sales opportunities.
• Cross-sell and retarget existing customer database of over 70,000 B2B contacts.
• Develop new customer journey mapping.
• Build segmented lists and targeted sequences that improve engagement and conversion.
• Run A/B testing on subject lines, email content, and CTAs to refine performance.
• Monitor deliverability, engagement metrics, and campaign analytics.

Paid Channels

• Work closely with marketing agency to develop and execute paid media strategies across (but not limited to) Google, Bing, LinkedIn, Facebook that drive qualified inbound sales opportunities.

CRM, Data,Reporting

• Ensure HubSpot, Salesforce, and CRM are fully integrated, with data flow and accurate reporting.
• Troubleshoot workflow issues, sync errors, and automation breakdowns.
• Maintain clean and accurate lead data across platforms.
• Generate reports on campaign performance, lead quality, and funnel health to guide strategy.

Qualifications

• 5+ years of experience in HubSpot (automation, workflows, sequences, segmentation, reporting).
• Proven success designing and optimizing B2B email campaigns that drive sales growth to current customers and prospects.
• Work cross-functionally with Sales leadership to ensure marketing campaigns are supporting measurable sales growth.
• Analytical mindset using HubSpot and Salesforce.
• Excellent copywriting skills for conversion-focused emails.
• Service industry experience (fire protection or security).
• Knowledge of SEO, PPC, LinkedIn, or content marketing.
• Experience with integration tools Zapier and PowerBI reporting.

Compensation

• This is a salaried position - $75-95k with potential quarterly bonuses

Benefits

• 401K with a company match
• Medical, Dental and Vision Insurance
• Company paid Short Term Disability
• Company paid Long Term Disability
• Company paid Life and AD&D insurance
• Pre-tax accounts for health and dependent care
• Aflac
• Vacation and Personal time
• Paid holidays
• Tuition Reimbursement
• Confires Fire Protection Service, LLC is firmly committed to Equal Employment Opportunity (EEO) and prohibits employment discrimination for employees and applicants based on his or her age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, or because he or she is an individual with a disability, protected veteran or other status protected by federal, state, and local laws.

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