Marketing & Lead Generation Specialist — Fintech

Job Overview
We are seeking an energetic and results-driven Marketing & Lead Generation Specialist to join our innovative fintech team. In this dynamic role, you will spearhead strategic marketing initiatives and execute targeted lead generation campaigns to expand our client base and elevate brand visibility. Your passion for technology sales, combined with your exceptional communication skills, will drive meaningful engagement with potential business partners and customers alike. This paid position offers an exciting opportunity to influence growth in a fast-paced financial technology environment, where your efforts directly contribute to our success.

Duties

• Develop and implement comprehensive marketing strategies tailored to the fintech industry, focusing on digital channels, content marketing, and outreach campaigns
• Build, manage, and optimize paid ad campaigns (Facebook/Instagram, Google Ads, LinkedIn Ads).
• Develop & refine our lead generation funnels (landing pages, forms, retargeting).
• Collaborate with the sales team on business development initiatives, providing insights from marketing campaigns and lead data
• Maintain accurate records within CRM systems, ensuring data integrity and timely follow-up on leads

Skills

• Proven track record of generating leads online (MCA, finance, insurance, SaaS — anything direct-response is a big plus).
• Deep understanding of Facebook/Instagram Ads, Google Ads, LinkedIn Ads.
• Build, manage, and optimize paid ad campaigns (Facebook/Instagram, Google Ads, LinkedIn Ads).
• Develop & refine our lead generation funnels (landing pages, forms, retargeting).
• Create high-converting content that attracts business owners.
• Manage and grow our social media presence with consistent posting + paid strategies.
• Implement A/B testing, tracking, analytics, and KPIs for all campaigns.
• Create automated nurture flows (email/SMS) to convert cold leads into warm prospects.
• Ability to work independently while collaborating effectively within a team environment

Join us as a Marketing & Lead Generation Specialist — Fintech, where your proactive approach will fuel our growth trajectory! Bring your energy, expertise, and enthusiasm to a role that’s all about creating opportunities and making an impact in the rapidly evolving fintech landscape.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Work Location: In person