Marketing Manager

Description:

Marketing Manager

The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy that supports ObjectiveHealth’s business goals and growth initiatives. Reporting to the Chief Commercial Officer, this role will lead the planning, creation, and implementation of multi-channel marketing campaigns that build brand awareness, support business development, and drive engagement across key stakeholders including providers, patients, sponsors, and partners.

The ideal candidate is a strategic thinker with hands-on execution ability, experienced in healthcare or clinical research marketing, and comfortable working in a fast-paced, collaborative environment.

Key Responsibilities:

• Develop and execute comprehensive marketing plans aligned with ObjectiveHealth’s business strategy, growth targets, and commercial priorities.
• Translate corporate objectives into actionable marketing initiatives with measurable outcomes.
• Conduct and oversee market research to identify trends, competitor activity, and opportunities for differentiation.
• Provide data-driven insights to guide commercial strategy and positioning.
• Lead content creation for digital, print, and presentation materials, ensuring alignment with brand standards and strategic goals.
• Oversee messaging consistency across campaigns, proposals, social media, and website content.
• Manage digital strategy including website optimization, SEO/SEM, email campaigns, and social media presence.
• Leverage analytics to track, measure, and optimize performance of digital campaigns.
• Lead cross-functional marketing projects from concept through execution and measurement.
• Manage budgets, timelines, and resources to deliver campaigns on schedule and within budget.
• Partner with Commercial, Operations, Clinical, and HR teams to support business development, patient recruitment, and employee branding initiatives.
• Act as a strategic advisor to internal stakeholders on marketing best practices.
• Apply understanding of clinical trials, healthcare industry dynamics, and medical terminology in communications and campaigns.
• Ensure marketing practices comply with regulatory, ethical, and privacy standards (HIPAA, FDA, GCP, etc.).
• Stay ahead of evolving marketing tools, healthcare technologies, and communication channels.
• Proactively adjust strategies to meet emerging business needs and opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• 5 years of progressive marketing experience.
• Strong knowledge of healthcare, life sciences, or clinical research industries preferred.
• Proven ability to create and execute integrated marketing strategies that drive measurable results.
• Expertise in market research, content development, and digital marketing.
• Demonstrated project management skills with high attention to detail.
• Collaborative leadership style with ability to influence across teams and departments.
• Familiarity with medical terminology and clinical trial processes strongly desired.
• Understanding of regulatory and ethical considerations in healthcare marketing.
• Excellent written, verbal, and presentation skills.

What We Offer

Competitive compensation, 401(k) with Company match, a clear career pathway for advancement within the Company, Short- and Long-Term Disability, Health Savings and Flexible Spending Accounts, Health, Dental and Vision insurance Plans, Generous PTO, Adoption Assistance, Paid Holidays, and a wide selection of other voluntary benefits

Requirements:

This job requires legal authorization to work in the US. We are not currently accepting work visas. ObjectiveHealth is an EEO Employer and an E-Verify participant