Marketing Manager

Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills to optimize campaigns and enhance customer engagement across various platforms.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and target audience needs.
• Manage SEO efforts to improve organic search visibility and drive traffic to our website.
• Oversee social media marketing campaigns across multiple platforms, ensuring consistent brand messaging.
• Execute multichannel marketing initiatives, including email marketing, print advertising, and digital campaigns.
• Collaborate with the sales team to create advertising sales strategies that boost revenue.
• Utilize Adobe Creative Suite for designing engaging marketing materials and content.
• Lead performance marketing efforts to maximize ROI on advertising spend through Google AdWords and Facebook Advertising.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Create compelling copy for various marketing channels, including websites, blogs, social media, and email campaigns.
• Manage e-commerce strategies to enhance online sales performance and user experience.
• Utilize WordPress for website management and updates while ensuring optimal functionality.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Oversee budgeting for marketing initiatives, ensuring efficient allocation of resources.

Requirements

• Proven experience in a marketing management role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing techniques including content marketing, B2B marketing, and email marketing.
• Familiarity with marketing automation tools to streamline processes and improve efficiency.
• Strong understanding of HTML for basic website updates and troubleshooting.
• Excellent research skills with the ability to analyze data effectively for informed decision-making.
• Exceptional copywriting skills with a keen eye for detail in all written communications.
• Experience in product management is preferred but not mandatory.
• Strong interpersonal skills with the ability to collaborate effectively across teams.
• A proactive approach to problem-solving with a focus on results-driven outcomes. If you are passionate about driving brand success through innovative marketing strategies and have the required skills, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $91,371.56 - $110,038.88 per year

Work Location: Remote