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Sr. Campaign Manager U.S.

New York, United States

About the Business

For more than 20 years, Brightmine™, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.

With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.

About the Role

This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday.

As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500–7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing’s contribution to revenue.

You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale.

You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services.

You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands.

Responsibilities

Campaign Strategy & Planning

Input to the US GTM strategy & plan; redefine how we go to market in the 500-7500 employee space through an account-based approach

Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach.

Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact

Segment and prioritize target accounts based on ICP, intent data, and buying signals

Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business

Campaign Execution & Management

Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content

Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling

Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools

Partnership Marketing & Enablement

Input to the Partnership marketing strategy

Support the development and execution of co-marketing campaigns with strategic partners

Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value

Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets

Performance Optimization & Reporting

Monitor campaign performance and continuously optimize for engagement, conversion, and ROI

Conduct A/B testing and experimentation to improve messaging, targeting and channel mix

Deliver regular reporting and insights to stakeholders, using data to inform future strategy

Cross-functional Collaboration

Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality

Support the US Head of Marketing in delivering on pipeline and revenue contribution targets

Collaborate closely with global marketing teams to share best practices and ensure brand consistency

Market & Audience Insights

Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging

Requirements

5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation

Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth

Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)

Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua

Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics

Experience in highly data driven Commercial outreach in close cooperation with Sales

Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus

Strong commercial acumen and data-driven mindset

Excellent project management and organizational skills

Outstanding communication and collaboration abilities

Creative thinker with a proactive, results-oriented approach

Comfortable working in a fast-paced, matrixed environment

Passion for digital innovation and marketing technology

A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks

High quality campaign content creation through AI tooling and high-quality campaign content curation

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00

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