Marketing Manager

JOB DESCRIPTION

BASIC FUNCTION

• To plan the promotion of the company’s brand and oversee the company’s marketing activities and brand awareness including the overall outreach strategy to help the company grow.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Communicating with senior management about existing and new marketing activities.
• Managing and creating appropriate content for a variety of channels
• Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints.
• Identifying and measuring marketing outcomes to increase the efficiency of marketing activities within the company.
• Brainstorm ideas for new campaigns
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data

REQUIREMENTS

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints