Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills who can develop and implement effective marketing campaigns across various platforms. You will work closely with cross-functional teams to enhance our brand presence and engage our target audience effectively.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with business goals and objectives.
• Manage multichannel marketing campaigns, including SEO, social media marketing, email marketing, and content marketing.
• Utilize analytics tools such as Google Analytics to measure campaign performance and optimize strategies based on data-driven insights.
• Oversee advertising sales efforts across digital platforms including Google AdWords and Facebook Advertising.
• Collaborate with product management teams to create compelling product positioning and messaging.
• Create engaging content for various channels, ensuring alignment with brand voice and messaging guidelines.
• Implement marketing automation tools to streamline processes and improve efficiency in campaign execution.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage budgets for marketing initiatives while ensuring effective allocation of resources.
• Lead the design of print advertising materials using Adobe Creative Suite to support promotional efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, B2B marketing, performance marketing, and e-commerce strategies.
• Strong knowledge of SEO best practices and social media platforms.
• Proficiency in WordPress, HTML, Google Analytics, and email marketing tools.
• Excellent copywriting skills with the ability to create persuasive content for diverse audiences.
• Experience with analytics tools to track performance metrics and derive actionable insights.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Exceptional communication skills, both written and verbal, with a focus on collaboration across teams.
• A proactive approach to problem-solving with a keen eye for detail. Join our team as we strive to elevate our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $40,000.00 - $63,664.75 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person