Marketing Manager

Position : Marketing Manager (Male Candidates Only)

Job Summary:

We are looking for a creative and results-driven Marketing Manager to lead marketing efforts for our bakery brand. The ideal candidate will have a passion for food, a deep understanding of bakery trends, and experience in crafting compelling marketing campaigns that drive brand awareness, customer loyalty, and sales across retail, wholesale, and online channels.

Key Responsibilities:

• Develop and implement marketing strategies to promote food products across retail, foodservice, and digital channels.
• Plan and implement seasonal campaigns, product launches, and promotional activities (e.g., holiday specials, limited-time offers).
• Oversee and grow the bakery’s digital presence, including website, email marketing, social media and online ordering platforms.
• Conduct market research to understand customer preferences, trends in the bakery sector and competitor activities.
• Analyze marketing campaign performance using KPIs and make data-driven decisions to improve effectiveness.
• Develop and manage marketing budgets and vendor relationships.
• Maintain up-to-date knowledge of food industry regulations including labeling and advertising guidelines.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of marketing experience, preferably in the bakery, food, or FMCG industry.
• Strong knowledge of consumer marketing, brand building, and digital marketing tools.
• Passion for baked goods and familiarity with trends in the industry.
• Excellent project management, organizational, and communication skills.
• Ability to think creatively while also being highly analytical and results-oriented.

Location: Ernakulam, Kerala

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person