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Marketing Manager

Dallas, United States

Overview:

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

Position Summary:

The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM’s support departments collectively serve.

Responsibilities:

Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties
Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs
Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets
Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed
Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics
Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date
Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising
Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services
Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets

Education and Experience:

Bachelor’s degree in marketing, business, communications or related field. Experience may substitute for education.
Four years of marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.
Experience in multifamily industry, or related industries, preferred.
Knowledge of of the real estate and residential property management industry, including tenant demographics, leasing trends, and marketing best practices
Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency across multiple platforms
Skilled in digital marketing channels (SEO, SEM, social media, email marketing, and content marketing) and familiarity with lead generation tools like Google Analytics, CRM systems, and marketing automation platforms
Skilled in organization and project management to manage multiple marketing initiatives, campaigns, and events across various properties.
Ability to develop and execute data-driven marketing strategies that align with business goals and drive property performance.
Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns and improve performance.
Ability to communicate effectively verbally and in writing

Qualifications:

Physical Requirements:

May be required to sit or stand for extended periods of time
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer
May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment:

This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week.
The office is an open setting which may include bright lights, constant noises and distractions.

Company Information:

Join RPM Living and experience exceptional benefits designed to enhance your life.

Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full-time, regular associates
Employer-paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for professional development, career growth, and role-based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.

RPM Living is an Equal Opportunity Employer.

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