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Marketing Manager

Cairo, Egypt

Responsibilities:

Key Responsibilities ( List in priority the main responsibilities /deliverables of the role. These should clearly explain the responsibilities of the Job Holder.)

Manager the EBITA of the category that he/she oversees:
Set Product Price (Price transitions, keeping up with the competition for compliance to the targeted price strategy)
Responsible for sales budget’s realization, to manage the targeted Tonnage and Net Net Turnover.
To create and manage the annual strategic marketing/commercial plans and budgets for the category he/she is in charge of.
To convert the global brand strategy into brand planning, positioning, and Go To Market strategies. To prepare the annual marketing plan under the titles of ATL-BTL- PR- Brand Activation. To determine the regional market needs for the category to expand and to share these needs with the Global Marketing Team
Implement Launch and Re-launch plans through the launch briefing which comes from the Global Marketing Team.
Create, track, revise the media plan, to brief the media department, to evaluate and constantly track the received briefings based on the strategy and budget compatibility.
Responsible for the local adaptation on designated platforms based on the developed brand strategy (TV, Digital, Press, PR, Social Responsibility Projects, Sponsorship, POP etc.)
To share the actions and feedback with the Global Marketing Team concerning the strategies working or not working with the local market dynamics.
To provide local insight for the product development of the brand managed. To provide SKU based sales projection (package-size breakdown) on the financial evaluation phase, to determine shelf/action and list price, channel-based sales conditions.
To manage the product development processes (packaging, tonnage, financial, artwork, formula etc.) specific to country, channel, and customer.
To manage the Private Label products’ development processes. (Packaging, tonnage, financial, artwork, formula etc.)
SKU optimization and carrying out portfolio management.
To direct the demand planning teams based on the category.
To provide support during the S&OP and demand reconciliation processes.
To coordinate the Monthly Business Review processes.
To regularly make the competition analysis on product, activity, pricing, communication, market share performance.
To determine the country’s market and/or consumer research needs and share these with the Global Marketing Team. To analyze the results of the regularly implemented researches (BHT, HTP) and take necessary actions.
To be responsible for enhancing the marketing team’s performance, knowledge, skills, competences and the organizational activity.