Marketing Manager

Marketing Manager Job Description

About Us

We are a dynamic, forward-thinking, and high-growth entrepreneurial company committed to the art of hospitality. Our mission is to redefine the art of hospitality by creating exceptional experiences that inspire and delight our guests. We are dedicated to surpassing expectations, fostering real connections, and crafting unforgettable moments while celebrating our amazing teams who work incessantly to achieve 100% guest satisfaction.Join our team to lead cutting-edge marketing initiatives in a collaborative and creative environment.

Job Summary

We are seeking an experienced and strategic Marketing Manager to lead our marketing efforts and drive measurable results. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns across digital platforms, managing budgets, and leading creative teams. This role requires a data-driven approach, creativity, and a passion for building brand engagement.

Key Responsibilities

• Campaign Development and Management: Design, implement, and optimize advertising campaigns on Meta (including sales conversion and lead generation campaigns), Google, MNTN, DoorDash, and UberEats to maximize ROI.
• Analytics and Optimization: Utilize Google Analytics and other analytics platforms to track campaign performance, derive actionable insights, and continuously improve marketing strategies.
• Budget Management: Oversee an annual advertising budget of ~$100,000, ensuring efficient allocation of resources based on data-driven decisions.
• Social Media Strategy: Lead a social media team to create engaging, brand-consistent content that resonates with target audiences and drives engagement.
• Customer Insights: Leverage social listening and customer feedback tools to inform marketing messaging and creative design.
• Email and SMS Marketing: Develop and execute effective email and text blast campaigns to nurture leads and drive conversions.
• Brand Consistency: Manage and coordinate brand presentation and messaging across all internal and external channels, including Toast POS, Incentivio (app platform), Delphi (digital menu platform), Ovation (customer feedback platform), third-party delivery platforms, and business listings on social media, Google, Apple Maps, Yelp!, and more.
• Website Optimization: Direct website design and optimization efforts to enhance user experience and align with marketing goals.
• Creative Direction: Guide creative teams in producing high-quality marketing collateral, including product photography, video ads, and graphic design for digital and print media.
• Cross-Functional Collaboration: Work closely with operations teams and tech support team to ensure marketing strategies align with company objectives.

Qualifications

• Experience: Minimum of 5 years of professional marketing experience, with a focus on digital marketing.
• Preferred Skills:
• Expertise in creating and managing ad campaigns on Meta and Google, including sales conversion and lead generation.
• Proficiency in Google Analytics and other analytics platforms to optimize marketing performance.
• Experience using social listening and customer feedback tools to shape marketing strategies.
• Proven ability to manage an advertising budget of $50,000+ annually.
• Strong background in creating email and text blast campaigns.
• Experience directing website design and optimization.
• Demonstrated success in leading creative teams for projects such as product photography, video ads, and graphic design.
• Experience managing social media teams to produce resonant, brand-consistent content.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot) are a plus.
• Soft Skills:
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Analytical mindset with a focus on data-driven decision-making.
• Creative problem-solving and strategic thinking.
• Ability to thrive in a fast-paced, dynamic environment.

Location

Headquarters: Morehead City, NC

Work Arrangement: Working at our office headquarters is preferred, but we are open to remote work for the right candidate.

Why Join Us?

• Innovative Culture: Be part of a creative and collaborative team pushing the boundaries of hospitality and entrepreneurial excellence.
• Impactful Work: Lead high-visibility campaigns that shape our brand and drive business growth.
• Growth Opportunities: Access professional development resources and opportunities to grow within our high-growth company.

How to Apply

To apply, please submit your resume, a cover letter detailing your relevant experience, and any portfolio or work samples showcasing your marketing expertise. Applications can be submitted directly by email to: clarke@81hospitality.com.

Job Type: Full-time

Pay: $42,000.00 - $52,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Morehead City, NC 28557