Marketing Manager

About Hope for Flowers

Hope for Flowers is a Detroit-based luxury women’s clothing brand founded by Tracy Reese. We are growing our production team to produce samples and garments in-house. Hope for Flowers is designed for women who are inspired by beauty and also desire to use their power as consumers to be agents for positive change in the world. At Hope for Flowers, we believe that by incorporating positive, social, and ecological practices into our sourcing and operating structures, we can imbue our products with greater substance and offer our customers an opportunity to be a part of doing good while looking good. Through hard work, perseverance, and creative vision, Tracy Reese has built a reputation in the fashion industry as a leading talent and a champion for diversity and inclusion. The ideal candidate’s values strongly align with Tracy’s vision of creating an equitably and sustainably manufactured clothing line that supports andbenefits the local community. We hope the candidate can thrive in a fast-paced, start-up environment; and contribute to supporting a sustainable, conscientious creative economy.

Application Instructions

Please submit your resume, cover letter, and any portfolio examples of your graphic design skills via email info@hopeforflowers.com with your name and the position title in the subject line.

Marketing Manager Job description

Responsibilities:

• Design and implement social media strategy to align with business goals
• Generate, edit, publish and share engaging content across social platforms (e.g. original text, photos, videos and news)
• Analyze social media metrics to inform future planning
• Communicate product updates and other news with email subscribers
• Website management, including design, product uploads, and blog posts Analyze website performance and sales, implementing new ideas to increase metrics
• Manage DTC sales, shipping and customer service
• Manage wholesale shipping and customer service
• Monitor and garner press for the brand and designer
• Coordinate and execute photo shoots for new collections
• Determine influencer strategies and manage campaigns
• Stay up-to-date with current technologies and trends in social media, e-commerce, design tools and applications

Qualifications:

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Graphic design skills using Canva, Adobe Photoshop/Illustrator
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Working knowledge of Shopify platform
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

If you are a highly motivated individual with a passion for marketing, we want to hear from you! Apply now to join our dynamic team.

Job Types: Full-time, Contract

Salary: From $53,000.00 per year (minimum 3 years relevant experience)

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour days
• Monday - Friday
• Availability for special events and pop-ups

Work Location: Midtown Detroit, 5 days In-person

Job Types: Full-time, Contract

Pay: $53,000.00 - $55,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: In person