Web Producer and SEO Content Specialist

Enjoy what you do while contributing to a company that makes a difference in people's lives. US Fertility, is one of the premier fertility centers in the United States, continually seeks experienced, compassionate, and dynamic team players who are committed to delivering exceptional patient care to join our growing practice.

The work we do building families offers stimulation, challenge, and personal reward. If you're looking for a new opportunity to work in a fast-paced, professional environment where your talent contributes to changing people's lives, then we want to talk to you.

We have an immediate opening for a full-time Web Producer and SEO Content Specialist working Hybrid M-F 8am-5pm.

A Web Producer and SEO Content Specialist will manage website updates, support content publishing, and execute SEO strategies that drive discoverability and patient engagement. This role plays a vital part in maintaining and improving our digital presence across a network of clinic websites, with a focus on SEO performance, content accuracy, and on-page experience

How You'll Contribute:

We always do whatever it takes, even if it isn't specifically our "job." In general, the Web Producer and SEO Content Specialist is responsible for:

Website Content Management & Publishing

• Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, Drupal, or similar).
• Ensure accuracy and consistency of on-page content, metadata, headers, and internal links.
• Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities.
• Support the production and formatting of new landing pages, service lines, and campaign-related microsites.

SEO Strategy & Execution

• Implement SEO best practices across web properties to improve visibility, rankings, and traffic.
• Use platforms such as BrightEdge, SEMrush, Google Search Console, and GA4 to monitor performance and identify optimization opportunities.
• Optimize metadata, images, page speed, and internal linking to support technical SEO and user experience improvements.
• Conduct keyword research and competitive analysis to inform content updates and new page creation.

Performance Monitoring & Reporting

• Track and report on organic search performance, including rankings, traffic, and conversion behavior.
• Work with analytics teams to generate insights that inform content priorities and site improvements.
• Create and maintain dashboards or reports to demonstrate progress toward traffic, visibility, and conversion goals.

Cross-Functional Collaboration

• Collaborate with marketing, creative, paid media, and development teams to ensure website initiatives are aligned and executed smoothly.
• Partner with the Director of Marketing – Creative & Content and the Director of Marketing – Paid Media & Advertising to ensure campaign content is published, trackable, and optimized for performance.
• Support QA testing for new web launches and resolve CMS-related issues or formatting bugs.

What You'll Bring:

• Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field.
• 3–5+ years of experience managing website content, SEO, or digital production in a healthcare, agency, or multi-site environment.
• Proficiency in HTML/CSS and familiarity with CMS platforms (e.g., WordPress, Sitecore, Drupal).
• Experience using SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and web analytics platforms (Google Analytics 4, Google Search Console).
• Strong understanding of technical SEO, structured data, and on-page optimization.
• Excellent attention to detail, organization, and content accuracy.
• Comfortable working in a fast-paced, multi-stakeholder environment.
• Computer proficiency required.
• Excellent interpersonal skills and ability to work as part of a multi-disciplinary team and build and maintain effective working relationships.
• Demonstrated expertise in continuous quality improvement, customer service, and team building.
• Strong customer service and results orientation; highly responsive to requests.
• Excellent verbal & written communication skills.
• Proven ability to build and maintain highly effective teams.
• Ability to work as part of a multi-disciplinary team.
• Excellent interpersonal skills and ability to build and maintain effective working relationships.
• Excellent managerial, interpersonal and organizational skills.
• Ability to maintain the highest level of confidentiality.
• Flexibility and willingness to learn at all times

More important than the best skills, however, is the right person. Employees who embrace our mission, vision, and core values are highly successful.

What We Offer:

• Competitive pay + bonus
• Comprehensive training
• Medical, dental, vision, and 401(k) matching
• Generous paid time off and holidays
• Retirement plan
• Tuition assistance
• Ability to make an impact in the communities we serve

At US Fertility, we promote and develop individual strengths in order to help staff grow personally and professionally. Our core values - Empathy, Patient Focus, Integrity, Commitment, and Compassion (EPICC) – guide us daily to work hard and enjoy what we do. We’re committed to growing our practice and are always looking to promote from within. This is an ideal time to join our team!

To learn more about our company and culture, visit here.

How To Get Started:

To have your resume reviewed by someone on our Talent Acquisition team, click on the “Apply” button. Or if you happen to know of someone who might be interested in this position, please feel free to share the job description by clicking on an option under “Share This Job” at the top of the screen.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.