Marketing Manager

Job Description:

The Marketing Manager at MacQueen will play a pivotal role in defining and executing the marketing strategy for our innovative hotel booking platform. This senior position requires a visionary marketer with a solid understanding of the startup landscape, possessing the ability to drive brand awareness and user acquisition through dynamic marketing campaigns. The ideal candidate will have extensive experience in strategizing omnichannel marketing plans that effectively combine digital and traditional media to amplify our message across diverse platforms. Leveraging insights derived from data analytics, the Marketing Manager will oversee all aspects of marketing including media buying, influencer partnerships, branding initiatives, public relations, and growth hacking strategies. With a commitment to excellence and customer satisfaction, the Marketing Manager will align marketing efforts with MacQueen’s core values and mission to provide exceptional travel experiences.

Job Requirements:

• A minimum of 7-10 years of progressive marketing experience, with a strong emphasis on roles within startups and technology-focused organizations.
• Proven track record of developing and implementing successful marketing strategies that drive user acquisition and brand engagement.
• Expertise in digital marketing tools and technologies, including analytics and campaign management platforms, along with a robust understanding of SEO, SEM, and content marketing.
• Demonstrated ability to manage media buying processes effectively and efficiently to maximize advertising ROI and reach.
• Strong knowledge of social media marketing and influencer engagement strategies, including establishing partnerships with key opinion leaders and brand ambassadors.
• Exceptional writing and communication skills, with experience in crafting compelling narratives that resonate with diverse audiences and stakeholders.
• Proven experience in managing public relations initiatives, including securing media coverage and managing corporate communications.
• Familiarity with growth hacking tools and methodologies, demonstrating innovative and resourceful approaches to scaling marketing operations and outreach.
• Ability to collaborate cross-functionally with product, sales, and customer support teams to ensure alignment and integration of marketing initiatives across the organization.
• Strong analytical skills, with the ability to leverage data insights to inform decision-making and optimize marketing performance.

Job Responsibilities:

• Develop and execute comprehensive marketing strategies that align with MacQueen's business objectives and elevate brand visibility in the international travel market.
• Lead all aspects of digital marketing campaigns, from conception through execution and performance evaluation, ensuring continuous improvement and optimization.
• Oversee budget management for marketing initiatives, ensuring strategic allocation of resources to maximize impact and return on investment.
• Coordinate with external vendors and agencies for media buying, ensuring effective execution of advertising strategies aligned with target audiences.
• Build and manage relationships with key influencers and partners, expanding brand reach and enhancing customer engagement through social media and content collaborations.
• Craft and implement branding initiatives that reinforce MacQueen’s positioning as a leader in competitive hotel bookings, underpinning all customer touchpoints with a unified messaging strategy.
• Manage public relations endeavors, including drafting press releases, organizing media events, and maintaining relationships with journalists, bloggers, and industry influencers.
• Monitor and analyze marketing performance metrics regularly, presenting actionable insights to the executive team to guide strategic decision-making.
• Collaborate with the customer support team to gather customer feedback and insights, using this information to refine marketing messaging and service delivery.
• Drive a culture of innovation by spearheading growth hacking initiatives that identify new opportunities for user acquisition and retention.

Required Skills:

• Strategic thinking and advanced problem-solving capabilities, with an aptitude for crafting innovative marketing solutions in a fast-paced environment.
• Excellent leadership abilities, with a track record of managing diverse teams and fostering a collaborative, performance-oriented culture.
• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) for interpreting market data and deriving actionable insights.
• Strong project management skills, with the capacity to prioritize tasks, adhere to deadlines, and oversee multiple marketing initiatives simultaneously.
• Advanced understanding of digital marketing strategies, including PPC advertising, email marketing, and social media optimization.
• Exceptional interpersonal skills with the ability to influence stakeholders at all organizational levels and build strong relationships with external partners.
• High level of creativity, with a keen eye for design and branding elements that create compelling marketing materials.
• Flexibility and adaptability to changing market conditions and evolving customer expectations, demonstrating resilience in the face of challenges.
• Proficient in digital content creation tools and software (e.g., Adobe Creative Suite, Canva) to develop marketing collateral that captures audience attention.
• Familiarity with the travel industry and consumer behavior trends, leveraging this knowledge to inform marketing strategies and initiatives.