Marketing Manager

Description:

Become a key driver of digital transformation at a leading Commercial Plumbing Company. You will have the opportunity to shape our digital presence, work with a talented, experienced team, and make a significant impact on our continued growth and success.

Key Responsibilities:

• Digital Marketing Strategy: Develop, implement, and optimize a multi-channel plan to drive brand awareness, lead generation, and engagement.
• Website Management: Keep the site current, user-friendly, and optimized for SEO and conversions; manage landing pages and basic technical housekeeping.
• Social Media Leadership: Manage and grow LinkedIn (primary) plus Facebook/Instagram/Twitter—content creation, scheduling, and community engagement.
• Content & Collateral Development: Create project case studies, brochures/one-pagers, presentations, short videos, and proposal-ready project sheets and resumes.
• Campaign Management: Plan, execute, and optimize SEO, SEM, email, PPC, and display campaigns with clear goals, budgets, and timelines.
• Analytics & Reporting: Track and report on KPIs (traffic, rankings) and iterate based on insights (GA4, Search Console).
• Brand Consistency: Maintain a consistent voice and visual identity across web, social, proposals, and print.
• Team Collaboration: Partner with sales/estimating/ops to gather photos, project data, and proof points; coordinate with agencies/vendors as needed.
• Pipeline Generation: Prospect and qualify GCs, owners, and facility managers; maintain a prioritized chase list of upcoming projects.
• Trends & Innovation: Stay current on tools and best practices; recommend improvements to keep our digital program sharp.

Events (Occasional): Support trade shows, sponsorships, and client

Requirements:

Qualifications:

• Experience in digital/B2B marketing (AEC/construction/trades a plus).
• Strong writing and interviewing skills; able to translate technical field work into clear client value.
• Hands-on with WordPress (or similar CMS), GA4/Search Console, and basic design tools (Canva/Adobe).
• Familiarity with SEO/SEM, PPC, UTM tagging, and light marketing automation/CRM for lists and attribution.
• Basic photo/video capture/editing; organized, proactive, and comfortable visiting jobsites for content

Compensation & Benefits

• $60,000+ annual salary
• Medical, Dental, Vision plans
• 401k with 4% company match
• PTO + Holidays
• New role with many growth opportunities