Marketing Manager

Job Descriptions & Responsibilities:

Marketing Strategy & Budgeting:

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Responsible for creating and executing our marketing strategy for both online and offline.

Applying the 7P of Marketing:

Promotion: Sales Promotions, Discounts ideas, Vouchers.

Product: Availabilities and after sales

Place: Targeting strategies based on demographic data, Geographical Spot locations, suggest new location to expand

Price: Develop Pricing Strategies: Payment methods, suggest offers.

People: Influencers, Poster installation, Models

Process: Design features, (websites)

Physical evidence: Shopping bags designs

Social Media Strategy

• Social media post and campaigns (Instagram, Facebook, Twitter, Snapchat, Tiktok, WhatsApp, LinkedIn SMS, email and ETC) Marketing tools (Google Analytics) Presentation tools (PowerPoint, Google Slides) E-commerce
• Scrutinizing the details and designs from the graphic designers for the post
• Scheduling the products to be post on the all the social media platforms category wise.
• Monitor social media content.
• Google Analytics
• Creating editorial and content creation calendars for various media platforms and outlets.

Brand Awareness

• Engaging influencers in exchange of the post, videos and recommendation from them for the boosting of our brand.
• Improving Brand Image.
• Improving Branding Customer Service.
• Improving the company profile.
• Develop More awareness of what the company offer.

Marketing Campaigns

• Lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
• Deploy successful marketing campaigns.
• Improve Marketing efforts to increase sales.
• Presenting Sales Promotion ideas like Sales discounts, Vouchers, gift cards and many more to be discussed with the operation and budget team with the General manager approval.
• Collaborating with sales, marketing advertising, product design and product development team members to plan promotional marketing campaigns.

Publicity:

• Coordinating with Mall Management for any events, sponsorships, sales, and some advertisement.
• Coordinating with mall Management for the Suitable Advertisement needed for promotions (Videos, Tarp, Posters, Leaflets, ETC).
• Create advertising campaigns.

Digital Marketing

• Making content for the Sponsorship/ Campaigns in all social media platforms.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Visual Merchandising:

• Monitor Market Trends.
• Conducting Photoshoots and product capturing for the Advertisement like new collections, new arrivals.
• Coordinating with the VM regarding events and seasons.
• Oversee and approve marketing material, from website, posters.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Offline Marketing:

• Managing the marketing materials.
• Coordinating with concern authorities for the Outdoor advertising like Street posters, video slides.

Customer Service

• Hand and hand checking the customer feedbacks for the complaints and suggestions replies together with the customer service team.

Managing the Team:

• Marketing managers oversee a team. As their subordinate’s present ideas for new marketing campaigns, evaluates them and determines their validity based on budgeting concerns and potential for success.
• Directing the Marketing team to have the needed promotion post, materials and resources on the specified timing and date for the promotion.

Sales:

• Training and Development for the Sales Staff for the keynote of the Marketing customer service approach.
• Trainings (Sales, Marketing, Customer Service).

Arabic speaker required.

Job Type: Full-time