Marketing Manager

Marketing Manager – BUNDA

Overview

The Marketing Manager at BUNDA will play a key role in executing the brand’s marketing vision across all franchise locations. This role is responsible for managing day-to-day marketing activities, coordinating campaigns, and ensuring consistent brand messaging across digital platforms, email, social media, and local markets. The Marketing Manager will collaborate closely with internal teams, franchisees, and external partners to drive awareness, engagement, and membership growth across all studios.

Objective

To manage and execute BUNDA’s marketing initiatives that support brand awareness, lead generation, and revenue growth across the franchise network. The Marketing Manager will translate strategy into action—launching campaigns, optimizing performance, and empowering studios with tools and resources to succeed at the local level.

The ideal candidate is detail-oriented, creative, and proactive—someone who thrives in a fast-paced, collaborative environment and takes pride in bringing campaigns to life from concept through execution.

Key Responsibilities

• Campaign Execution: Implement national and local marketing campaigns across digital, social, and email channels, ensuring timely delivery and alignment with brand goals.

• Content Management: Coordinate content calendars, copywriting, and creative asset development in collaboration with the Director of Marketing and design partners.

• Digital Marketing: Manage day-to-day performance of digital advertising campaigns (Meta, Google Ads, CRM), tracking KPIs and recommending optimizations.

• Social Media: Oversee social strategy and posting schedules, ensuring consistent voice, visual identity, and engagement across BUNDA’s platforms.

• Email & CRM: Support email marketing campaigns, segmentation, and reporting to drive engagement, lead nurture, and member retention.

• Local Studio Support: Partner with franchisees to plan and execute local marketing initiatives for presales, grand openings, and ongoing community engagement.

• Reporting & Analysis: Track campaign results, report on key performance metrics (leads, conversions, engagement, ROI), and provide actionable insights.

• Creative & Brand: Uphold BUNDA’s brand standards across all communications, ensuring consistency and quality across all studio and corporate touchpoints.

• Cross-Functional Collaboration: Work closely with operations, sales, and franchise support teams to align marketing efforts with business objectives.

• Process & Tools: Maintain and enhance marketing playbooks, templates, and toolkits for studio use at every stage of their business lifecycle.

• Other Duties: Support additional marketing projects, partnerships, or initiatives as assigned by the Director of Marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 3–5 years of experience in marketing, preferably within fitness, wellness, franchising, or a membership-based business model

• Proven success in campaign management and digital marketing execution (Meta, Google Ads, CRM, Email, SEO/SEM)

• Proficiency with marketing tools such as Canva, Google Ads, Meta Business Suite, and CRM platforms

• Excellent project management skills, attention to detail, and ability to manage multiple deadlines

• Strong writing and communication skills with an eye for brand voice and creative detail

• Data-driven mindset with experience in tracking KPIs and analyzing campaign performance

• Team player with a collaborative mindset and ability to work cross-functionally

• Passion for fitness, wellness, and helping franchise owners grow their businesses

Compensation & Benefits

• Salary Range: $65,000 – $80,000

• Performance-based bonus potential

• Health insurance

• Paid time off

• Complimentary BUNDA membership

• Opportunity to contribute to a fast-growing, innovative fitness franchise

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in El Segundo, CA 90245