Marketing Manager

Marketing Manager

Location: Birmingham, AL (preferred) or remote

Firm Overview

For more than 21 years, Founders Advisors has helped family-owned and founder-led businesses achieve successful exits. As a relationship-driven investment banking firm, we combine deep sector expertise across Business Services, Consumer, Healthcare, Industrials, and Technology with a relentless focus on results. Our reputation is built on what we call the Gold Standard: delivering authentic guidance, trusted partnerships, and the kind of outcomes that truly change lives.

With a refreshed brand and an ambitious vision for the future, we’re looking to amplify our voice, deepen our market presence, and continue building meaningful connections with the business owners we serve.

Position Summary

The Marketing Manager will own the rollout of our new brand and serve as the driving force behind our marketing and business development efforts. This is both a strategic and hands-on role: from shaping the firm’s marketing roadmap to creating campaigns that generate qualified leads, elevate client experiences, and position Founders as the go-to advisor for family-owned businesses.

You’ll work closely with firm leadership and practice group leaders to identify opportunities, tell compelling stories, and build visibility that translates into relationships. This is an exciting opportunity for someone who thrives in professional services, knows how to connect marketing to measurable business growth, and is eager to move an established organization forward.

Key Responsibilities

Brand Leadership & Strategy

• Roll out and embed Founders’ refreshed brand across all channels, materials, and experiences.
• Define and execute a marketing strategy that supports growth goals and drives new business opportunities.
• Protect brand integrity while also identifying creative ways to differentiate in a competitive market.

Content & Thought Leadership

• Lead development of thought leadership, case studies, newsletters, and press that reinforce Founders’ expertise.
• Ensure the website and digital presence reflect the firm’s brand, expertise, and unique client stories.
• Partner with bankers to build tailored pitch decks, proposals, and client-facing materials.

Digital & Performance Marketing

• Drive lead generation through SEO, email marketing, paid media, and other digital initiatives.
• Track performance and ROI across campaigns, reporting results and optimizing for continuous improvement.
• Identify and implement new tools, platforms, and tactics to maximize marketing impact.

Events & Client Engagement

• Promote and support conferences, speaking engagements, and client events that expand relationships.
• Ensure consistent event branding, smooth execution, and thoughtful follow-up.
• Collaborate with client teams to create memorable touchpoints that strengthen retention and referrals.

Skills & Qualifications

Required

• Proven ability to create and execute marketing strategies that generate measurable business outcomes.
• Exceptional communication skills, both written and verbal, with a talent for clear, compelling storytelling.
• Strong project management skills and comfort balancing strategy with hands-on execution.
• Proficiency in marketing platforms (CRM, analytics, email marketing, design tools).

Preferred

• 5–7 years of progressive marketing experience in professional or financial services.
• Background in service-based businesses where relationships drive growth.
• Experience with Salesforce (or similar CRM), WordPress, and creative/design platforms.
• Track record of helping organizations modernize their marketing function and scale impact.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or Business required.
• MBA or advanced degree a plus.
• 5–7 years of relevant experience, ideally in B2B professional services or financial services.

Why Founders?

This is more than a marketing role. It’s a chance to shape the voice and visibility of a respected investment banking firm at a pivotal moment in its growth. You’ll have the opportunity to roll out a new brand, build high-impact programs, and directly contribute to the relationships and results that define Founders’ success.