Marketing Executive / Marketing Person – Roles & Responsibilities
1. Lead Generation & Business Development
- Identify new business opportunities, projects, and potential clients.
- Generate qualified leads through online research, networking, and market visits.
- Maintain and update client databases and enquiry records.
- Follow up with potential clients to convert leads into confirmed projects.
2. Market Research & Analysis
- Conduct competitor analysis, pricing studies, and market trend monitoring.
- Gather insights on customer preferences, emerging technologies, and industry movements.
- Prepare periodic reports summarizing findings and recommendations.
3. Client Relationship Management
- Build and maintain strong relationships with existing and new clients.
- Handle client queries, provide timely support, and ensure customer satisfaction.
- Coordinate meetings, presentations, and site visits.
4. Branding & Promotion
- Assist in developing marketing strategies, campaigns, and promotional activities.
- Coordinate digital marketing efforts (social media, email, website updates, etc.).
- Prepare marketing materials such as brochures, profiles, and presentations.
- Participate in exhibitions, trade fairs, and events to promote company services.
5. Coordination & Reporting
- Liaise between the marketing, technical, and management teams.
- Prepare daily/weekly marketing activity reports.
- Submit enquiry follow-up updates and sales performance metrics.
6. Tendering & Documentation Support (if applicable)
- Support in preparing pre-qualification documents, proposals, and tender submissions.
- Coordinate with clients or consultants for bid clarifications.
7. Target Achievement
- Work towards monthly and quarterly marketing targets.
- Plan and execute strategies to achieve assigned business goals.
Key Skills Required
- Excellent communication and interpersonal skills.
- Strong presentation and negotiation ability.
- Good knowledge of MS Office and digital marketing tools.
- Time management and goal-oriented attitude.
- Willingness to travel for client meetings and business development.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
Education:
Experience:
- marketing executive: 2 years (Preferred)
- total work: 2 years (Preferred)
- Marketing: 2 years (Preferred)
Work Location: In person