- A Marketing Manager develops and executes strategies to promote products or services, driving brand awareness and customer acquisition. Key responsibilities include conducting market research, managing budgets and marketing campaigns, analyzing performance data, overseeing marketing teams, and collaborating with other departments to achieve business goals. They play a vital role in shaping brand image and increasing sales by aligning marketing efforts with the company's overall strategy.
- Core Responsibilities
- Strategy Development: Create and implement comprehensive marketing strategies to promote products or services and achieve company objectives.
- Market Research: Conduct market research to identify consumer trends, competitor activities, and target audiences.
- Campaign Management: Design, oversee, and manage advertising and promotional campaigns across various channels (digital, print, online).
- Budget Management: Develop and manage the marketing department's budget to ensure cost-effective campaigns.
- Performance Analysis: Track, analyze, and report on campaign performance and key performance indicators (KPIs) to optimize strategies. Team Leadership: Supervise, train, and guide marketing professionals to achieve departmental goals. Cross-Departmental Collaboration: Work closely with sales, product development, and other teams to ensure a consistent message and align marketing efforts with broader business goals.
- Key Duties Developing marketing plans. Managing brand image and public relations. Identifying new markets and potential new products.
- Creating and implementing advertising campaigns. Coordinating events and product launches. Preparing and presenting reports on campaign performance.
- Essential Skills Strategic thinking. Data analysis. Leadership and team management. Communication and collaboration skills. Budget management. Digital marketing expertise.
- Tamil candidates only
Job Type: Full-time
Pay: ₹12,922.62 - ₹49,688.84 per month
Benefits:
Work Location: In person