Marketing Manager

Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive growth through innovative strategies. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing. You will be responsible for developing and executing comprehensive marketing plans that enhance brand awareness, engage customers, and drive sales across various platforms.

Responsibilities

• Develop and implement effective marketing strategies that align with business goals.
• Manage SEO initiatives to improve organic search visibility and traffic.
• Oversee social media marketing campaigns across multiple platforms, including Facebook Advertising.
• Execute multichannel marketing campaigns that integrate digital, print, and e-commerce strategies.
• Utilize Adobe Creative Suite to create compelling visual content for various marketing channels.
• Lead content marketing efforts by producing engaging copy that resonates with target audiences.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and optimize future initiatives.
• Collaborate with sales teams to align marketing strategies with sales objectives and product management.
• Manage budgets effectively to ensure optimal allocation of resources across all marketing activities.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Implement email marketing campaigns that nurture leads and drive conversions.
• Leverage marketing automation tools to streamline processes and enhance customer engagement.

Requirements

• Proven experience in a Marketing Manager role or similar position with a strong portfolio of successful campaigns.
• Proficiency in digital marketing techniques including performance marketing, e-commerce strategies, and analytics.
• Strong skills in SEO, content marketing, social media marketing, and advertising sales.
• Familiarity with WordPress for website management and HTML for basic web editing tasks.
• Excellent copywriting skills with the ability to create persuasive content for diverse audiences.
• Experience in budgeting and managing resources effectively within a fast-paced environment.
• Strong analytical skills with experience in using Google AdWords for paid advertising campaigns.
• Ability to work collaboratively across departments while managing multiple projects simultaneously. Join our team as we strive to elevate our brand presence and achieve remarkable results through innovative marketing initiatives. If you are passionate about driving growth through strategic thinking and creativity, we would love to hear from you.

Job Type: Full-time

Pay: $22.00 - $27.00 per hour

Work Location: In person