Senior Product Marketing Manager

Senior Product Marketing Manager (Turkey)

📍 Istanbul, Turkey

We are looking for an experienced Senior Product Marketing Manager to lead our product marketing strategy and drive high-impact product launches in the Turkish market. This role requires a strong blend of strategic thinking, market insight, brand storytelling, and flawless execution across GTM and integrated marketing campaigns.

🔍 What You’ll Do

Go-to-Market (GTM) Strategy & Product Launches

• Develop and own full GTM strategies for key product lines.
• Lead end-to-end planning and execution for new product launches.
• Ensure tight cross-team alignment with product, sales, and marketing.
• Define clear, compelling product positioning, messaging, and value propositions.

Market Insights & Growth Strategy

• Conduct ongoing market and competitive analysis to guide decision-making.
• Identify market opportunities, customer needs, and emerging trends.
• Translate insights into actionable product, brand, and marketing strategies.

Integrated Marketing & Brand Building

• Plan and execute integrated marketing campaigns in Turkey, including:
• PR, influencer/KOL partnerships, digital and offline advertising, affiliate programs, launch events, and pop-up activations.
• Manage brand communication and ensure alignment with global brand identity.
• Strengthen brand presence and deliver impactful campaigns that drive awareness and sales.

Channel & Partner Collaboration

• Build strong relationships with major retail and channel partners in Turkey.
• Develop collaborative marketing plans and ensure successful joint execution.
• Support sales with clear product messaging and go-to-market assets.

🎯 What We’re Looking For

• Bachelor’s degree or above.
• 5+ years of product marketing or brand marketing experience , preferably in:
• consumer electronics, home appliances, smart devices, or FMCG.
• Deep understanding of the Turkish market and consumer behavior.
• Native Turkish speaker , with professional proficiency in English .
• Proven experience leading GTM strategy and executing major product launches in Turkey.
• Strong capability in brand strategy, product positioning, and integrated communications.
• Excellent presentation, storytelling, and cross-team collaboration skills.
• Resilient, proactive, highly adaptable, and able to perform under pressure.
• Bonus: Experience organizing launch events, pop-ups, or working in global consumer tech brands.

📩 Ready to Join Us?

If you’re passionate about building brands and driving market success, we’d love to meet you.

• Apply now or send your CV directly.