Marketing Manager

Job Responsibilities

• Develop a comprehensive marketing strategies for new brands targeting the Turkey.
• Plan and execute brand marketing campaigns in the Turkey, including but not limited to launch budget planning, PR activities, KOL/influencer collaborations, on/off-platform advertising, affiliate marketing, platform resource coordination, launch events, and offline pop-up activations, to enhance brand awareness and drive sales growth.
• Manage marketing budgets, control cost ratios, conduct regular performance evaluations, and optimize profitability.
• Oversee brand communication and image building in the Turkey to ensure consistent and effective messaging aligned with the brand identity.
• Establish and maintain strong relationships with channel partners in the Turkey, develop collaboration plans, and monitor execution.
• Regularly analyze marketing performance, stay alert to competitor activities, and refine strategies to maintain a competitive edge and sustain brand growth.

Job Requirements

• 5+ years in marketing (consumer electronics, appliances, or related fields)
• Strong network in Turkish.
• Turkish speaker and professional English proficiency.
• Bachelor’s degree or above.
• 5+ years of marketing experience in the Turkey.
• Preferred: Experience in planning and executing launch events or pop-up stores; background in consumer electronics or smart devices is an advantage.
• Strong brand strategy and integrated communication skills with a keen brand sensibility，brand building.
• Excellent presentation and communication skills with proven team management experience.
• Resilient under high-pressure environments, agile thinker, and committed to continuous learning.