Marketing Manager

Summary: The Marketing Manager is both analytical and creative, responsible for driving brand awareness, promotions, and marketing projects that engage customers and elevate our company’s presence. This role oversees customer-facing platforms, develops storytelling strategies, and manages campaigns that strengthen both B2B (PlaygroundEquipment.com) and B2C (AAAStateofPlay) brands. The Marketing Manager leads content, promotions, and project execution to ensure consistency, impact, and growth across all channels..

What You’ll Be Doing:

Brand & Storytelling

• Develop and maintain the company’s brand voice, messaging, and storytelling strategy across all marketing platforms.
• Ensure consistent brand positioning across digital, print, B2B, and B2C communications.
• Collaborate with Design, Sales, and Operations Teams to create compelling brand narratives that differentiate NVB Playgrounds.
• Collect and leverage testimonials, case studies, and referral content to highlight customer success stories.

Content Strategy & Promotions

• Lead the planning and execution of promotional campaigns (digital, print, email, and events) from concept through launch.
• Manage the content calendar to ensure alignment with product launches, sales goals, and growth initiatives.
• Oversee creation of SEO-driven content including blogs, landing pages, video, graphics, and social media to drive engagement and traffic.
• Coordinate with external developers and vendors to maximize site performance and optimize for search visibility.
• Manage referral and promotional programs, ensuring seamless integration into campaigns.

Platform & Project Oversight

• Update and maintain all customer-facing platforms, including websites, social media accounts, YouTube, and CRM tools.
• Ensure product information online is accurate, up to date, and engaging.
• Oversee the launch and roll-out of new products and promotions to external websites and sales teams.
• Design and maintain a user-friendly online experience that supports the customer journey.
• Use analytics and AI tools to monitor campaign and content performance, adjusting strategies as needed.

Leadership & Team Management

• Oversee workflow and delegation of marketing projects, ensuring deadlines and objectives are met.
• Partner with internal teams and external specialists to deliver marketing initiatives efficiently.

Minor Duties & Responsibilities

• Assist with trade show and event marketing as needed.
• Support development of presentations for internal and external audiences.
• Participate in meetings, training sessions, and ad-hoc product research as required.

Desired Experience

• Minimum 5 years in brand, promotions, or content marketing, with proven experience driving brand awareness and campaign success.
• At least 1 year managing direct report teams or cross-functional project teams.
• Proficiency with Adobe Creative Suite, Google Workspace, HubSpot, Trello, and project management software (EOS experience a plus).
• Strong leadership, storytelling, and analytical skills with the ability to balance big-picture strategy and detail execution.
• Proven ability to solve problems, manage projects, and deliver measurable results.

Summary: The Marketing Manager is both analytical and creative, responsible for driving brand awareness, promotions, and marketing projects that engage customers and elevate our company’s presence. This role oversees customer-facing platforms, develops storytelling strategies, and manages campaigns that strengthen both B2B (PlaygroundEquipment.com) and B2C (AAAStateofPlay) brands. The Marketing Manager leads content, promotions, and project execution to ensure consistency, impact, and growth across all channels..

What You’ll Be Doing:

Brand & Storytelling

• Develop and maintain the company’s brand voice, messaging, and storytelling strategy across all marketing platforms.
• Ensure consistent brand positioning across digital, print, B2B, and B2C communications.
• Collaborate with Design, Sales, and Operations Teams to create compelling brand narratives that differentiate NVB Playgrounds.
• Collect and leverage testimonials, case studies, and referral content to highlight customer success stories.

Content Strategy & Promotions

• Lead the planning and execution of promotional campaigns (digital, print, email, and events) from concept through launch.
• Manage the content calendar to ensure alignment with product launches, sales goals, and growth initiatives.
• Oversee creation of SEO-driven content including blogs, landing pages, video, graphics, and social media to drive engagement and traffic.
• Coordinate with external developers and vendors to maximize site performance and optimize for search visibility.
• Manage referral and promotional programs, ensuring seamless integration into campaigns.

Platform & Project Oversight

• Update and maintain all customer-facing platforms, including websites, social media accounts, YouTube, and CRM tools.
• Ensure product information online is accurate, up to date, and engaging.
• Oversee the launch and roll-out of new products and promotions to external websites and sales teams.
• Design and maintain a user-friendly online experience that supports the customer journey.
• Use analytics and AI tools to monitor campaign and content performance, adjusting strategies as needed.

Leadership & Team Management

• Oversee workflow and delegation of marketing projects, ensuring deadlines and objectives are met.
• Partner with internal teams and external specialists to deliver marketing initiatives efficiently.

Minor Duties & Responsibilities

• Assist with trade show and event marketing as needed.
• Support development of presentations for internal and external audiences.
• Participate in meetings, training sessions, and ad-hoc product research as required.

Desired Experience

• Minimum 5 years in brand, promotions, or content marketing, with proven experience driving brand awareness and campaign success.
• At least 1 year managing direct report teams or cross-functional project teams.
• Proficiency with Adobe Creative Suite, Google Workspace, HubSpot, Trello, and project management software (EOS experience a plus).
• Strong leadership, storytelling, and analytical skills with the ability to balance big-picture strategy and detail execution.
• Proven ability to solve problems, manage projects, and deliver measurable results.