Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong understanding of both traditional and digital marketing strategies, with a proven track record in multichannel marketing. This role requires a creative thinker who can develop innovative campaigns while analyzing performance metrics to optimize results.

Duties

• Develop and implement comprehensive marketing strategies that align with business objectives, focusing on both B2B and B2C markets.
• Oversee SEO initiatives to enhance online visibility and drive organic traffic.
• Manage social media marketing efforts across various platforms, including Facebook Advertising, ensuring engagement and growth.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Create compelling content for various channels, including email marketing, blogs, and website copy, leveraging strong copywriting skills.
• Collaborate with the sales team to align marketing strategies with sales goals and support advertising sales initiatives.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Manage budgets effectively while ensuring optimal allocation of resources for maximum ROI.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Utilize Adobe Creative Suite for the design of marketing materials, ensuring brand consistency across all platforms.
• Oversee e-commerce initiatives, optimizing product listings and enhancing user experience on WordPress sites.

Experience

• Proven experience in a marketing management role with a focus on digital marketing strategies.
• Strong knowledge of performance marketing techniques and multichannel marketing approaches.
• Familiarity with HTML is preferred for website management tasks.
• Experience with Google AdWords for managing paid advertising campaigns is highly desirable.
• Background in budgeting and financial management related to marketing activities.
• Demonstrated ability in product management and understanding of the sales process within a marketing context. Join our team as we strive to elevate our brand presence through innovative marketing strategies. If you are passionate about driving results through creativity and analytics, we encourage you to apply.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Professional development assistance

Education:

• Bachelor's (Required)

Ability to Commute:

• Southlake, TX 76092 (Required)

Work Location: In person